# Intricate Mythical Jersey Designs The Nike Beijing 99 Competition Boasts a Special Collection By Kalin Ned | Published 2019-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-beijing References: [behance.net](https://www.behance.net/gallery/79290339/Nike-Beijing-99) & [nike](https://www.nike.com/cn/zh_cn/c/beijingjdi) Illustrator Ivan Belikov works on the [jersey designs](https://www.trendhunter.com/trends/home-kit-collection) for the [Nike](https://www.trendhunter.com/trends/city-edition-uniforms) Beijing 99 competition which ran during April and May. The artist was commissioned by Nike Shanghai and agency W + K Shanghai through Illustration agency Amanacliq Shanghai. The jerseys for Nike Beijing 99 boast intricate and mythically infused designs. When creating the visuals, Ivan Belikov drew on "military ranks in the Ming and Qing dynasties." Featuring a total of 11 beasts, the artist's work also boasts intricate depiction of Xiezhi, as well as Rhinoceros. The impeccable detail of the illustrations for the Nike Beijing 99 jerseys is truly what drives the collection and makes it stand out. The incorporation of artistic touches in [sports apparel](https://www.trendhunter.com/trends/mitchell-and-ness) is a way for brands to capture the attention of consumers who are looking for something unique. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 93% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Intricate Mythical Designs:** Opportunity for brands to incorporate detailed and mythical designs into their products to appeal to consumers seeking unique and visually striking items. - **Artistic Touches in Sports Apparel:** Brands can capture consumer attention by infusing artistic elements into sports apparel, adding a distinct and unique flair to their products. - **Merging Tradition with Modern Design:** Opportunity to blend traditional design influences, such as those from the Ming and Qing dynasties, with modern aesthetics to create visually captivating products. ### Where This Applies - **Sportswear:** Sportswear companies can explore incorporating intricate mythical designs in their products to attract customers looking for unique and visually appealing athletic apparel. - **Fashion:** Fashion brands can experiment with artistic touches in their apparel, offering consumers a unique and visually striking alternative to traditional clothing options. - **Design and Illustration:** Design and illustration agencies can provide services to brands in creating visually captivating products that merge traditional design influences with modern aesthetics. ## Related on Trend Hunter - [City-Inspired Basketball Jerseys](https://www.trendhunter.com/trends/city-edition-uniforms.md) - [Artistic Sportswear Jerseys](https://www.trendhunter.com/trends/studio-dumbar-dept.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Tuxedo-Inspired Soccer Jerseys](https://www.trendhunter.com/trends/aik-and-nike.md) - [Whimsical Soccer-Themed Illustrations](https://www.trendhunter.com/trends/soccerthemed-illustrations.md) - [Wood Dragon-Inspired Football Kits](https://www.trendhunter.com/trends/manchester-city-and-puma.md) - [Rivalry Jerseys Debut](https://www.trendhunter.com/trends/nike-rivalries-2025.md) - [Bespoke Jersey Designs](https://www.trendhunter.com/trends/home-kit-collection.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md)