# Waste Reduction Sneaker Designs The Nike Atsuma is Designed to Prevent Leftover Materials By Michael Hemsworth | Published 2019-12-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nike-atsuma References: [yankodesign](https://www.yankodesign.com/2019/12/26/nikes-latest-kicks-reduce-material-waste-creating-an-interesting-inverse-design/) & [news.nike](https://news.nike.com/footwear/nike-atsuma) A large amount of waste is produced when manufacturing fashion products, which is something the [Nike Atsuma](https://www.trendhunter.com/trends/swoosh-1-trainer) sneakers aim to combat against. The sneaker is named after a small town in Hokkaido, Japan and is achieved with a [minimal number of components](https://www.trendhunter.com/trends/modular-sneaker-1) that are all strategically cut to have the portions used across the entirety of the shoe. This creates an inverted aesthetic that gives the shoes a subtle sense of off-kilter style without detracting too much from the overall look. The Nike Atsuma sneaker is positioned for a January 1 launch and comes as a simple yet highly effective solution to the problem of [material waste in the fashion industry](https://www.trendhunter.com/trends/allbirds-remix) for eco-friendly consumers to appreciate. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 77% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Footwear:** Designing shoes that minimize waste in manufacturing processes. - **Zero Waste Fashion:** Creating apparel with a minimal number of components, using every portion of materials to prevent waste. - **Minimalist Design:** Adopting simple and functional design that reduces environmental impact and materials usage. ### Who This Affects Most - **Footwear:** Developing sustainable and minimalist designs for better waste management and eco-friendliness. - **Fashion:** Applying zero-waste principles and using efficient materials management to reduce environmental impact. - **Manufacturing:** Innovating raw materials sourcing and wastage management for more sustainable and cost-effective production. ## Related on Trend Hunter - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Grinded Sneaker-Made Sustainable Shoes](https://www.trendhunter.com/trends/neocurve.md) - [Sustainable Modular Sneakers](https://www.trendhunter.com/trends/modular-sneaker-1.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Textile-to-Textile Recycled Sneakers](https://www.trendhunter.com/trends/allbirds-remix.md) - [Japanese Upcycling Sneakers](https://www.trendhunter.com/trends/flower-mountain-reload-sneakers.md) - [Sustainable Knitted Toddler Sneakers](https://www.trendhunter.com/trends/swoosh-1-trainer.md) - [Recyclable Material Sneakers](https://www.trendhunter.com/trends/salomon-xt-pure-advanced.md) - [Discarded Shoe-Created Stools](https://www.trendhunter.com/trends/wu-series.md)