# Sports Car Sneakers The Nike Aston Martin Hyperdunk Brings Some Class to the Court By Alex Scott | Published 2010-02-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nike-aston-martin-hyperdunk References: [hypebeast](http://hypebeast.com/2010/02/aston-martin-nike-kobe-bryant-hyperdunk/) & [osneaker](http://osneaker.com/nike-hyperdunk-kobe-bryant-aston-martin.html) The [Nike](https://www.trendhunter.com/trends/chevy-edition) Aston Martin Hyperdunk [Kobe Bryant](https://www.trendhunter.com/trends/kobe-3-protro-halo) Edition is a collaboration between the shoe giant and the luxury car retailer. This collaboration was the result of last year's famous viral video made by Bryant, where he jumps over the sports car wearing his own endorsed Hyperdunks. The Nike Aston Martin Hyperdunk features [premium leathers](https://www.trendhunter.com/trends/harris-tweed-1) and authentic Aston Martin branding. If you want a pair of these though, good luck, they are an extremely limited run with only 500 pairs being made. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 37% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Athletic Shoes:** Creating fashionable, limited-edition athletic footwear through collaborations with high-end luxury brands. - **Athletic Shoe Marketing Stunts:** Optimizing multi-media channels such as viral videos to market innovative athletic footwear. - **Collectible Athletic Footwear:** Offering exclusive, limited-edition sneakers to create a sense of value and exclusivity for sneaker enthusiasts. ### Sectors Adopting This - **Athletic Shoe Manufacturers:** Creating new product lines based on collaborations with high-end luxury brands to attract more fickle consumers. - **Luxury Brands:** Diversifying brand positionings and achieving cross-over success by collaborating with athletic shoe brands on products such as limited-edition sneakers. - **Marketing and Advertising:** Using multi-media channels such as viral videos to market innovative athletic footwear collaborations between luxury brands and athletic shoe manufacturers. ## Related on Trend Hunter - [Sportscar-Inspired Basketball Shoes](https://www.trendhunter.com/trends/puma-and-porsche.md) - [Athlete-Collaborative Low-Cut Shoes](https://www.trendhunter.com/trends/chevy-edition.md) - [Sneaker-Resembling Electric SUVs](https://www.trendhunter.com/trends/327-edition.md) - [Sneaker Designer-Collaborative Vehicles](https://www.trendhunter.com/trends/flying-spur-1.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Ultra-Cushioned Crystal-Covered Sneakers](https://www.trendhunter.com/trends/nike-vomero-plus.md) - [Cinematic Sneaker Packs](https://www.trendhunter.com/trends/fast-furious-x-puma.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Performance-Focused Basketball Sneakers](https://www.trendhunter.com/trends/gt-cut-3.md)