<!-- canonical: https://www.trendhunter.com/trends/nike-apparel -->
<!-- robots: noindex -->

# Collaborative Tennis-Inspired Tees
The KITH and Nike Apparel Was Made in Honor of the US Open

By Riley von Niessen | Published 2016-09-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-apparel
References: [hypebeast](http://hypebeast.com/2016/9/kith-nike-tennis-tee) & [kithnyc](https://kithnyc.com/blogs/nike-kith-week-2/swoosh-tees)

In commemoration of the US Open in New York, [KITH](https://www.trendhunter.com/trends/camping-collection) helped to create a new line of [Nike](https://www.trendhunter.com/trends/dover-street-market-x-nike) apparel that combines the brand names and logos of both.

Simplistic in design, the tees are available in either a bright forest green with a white graphic, or a stark white that's imprinted with green. Making use of the iconic [Swoosh](https://www.trendhunter.com/trends/field-general-sneaker-1), the KITH and Nike apparel shows a clear linkage to both of the brand's efforts.

In order to do this, the KITH brand name overtakes the position that's usually reserved for Nike -- with the matching length of the words aiding in the aesthetic outcome as a result. In order to keep the release exclusive to those celebrating the US Open at the time, only 100 tees will be made available for purchase.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 67% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Collaborative Apparel Lines:** Opportunity for brands to cross-promote and create limited edition clothing lines
- **Simplistic Design:** Opportunity for basic designs with iconic branding to appeal to a larger target market
- **Exclusivity as a Marketing Strategy:** Creating a limited amount of product for exclusive events can attract a specific consumer base

### Who This Affects Most

- **Fashion:** Opportunity for clothing brands to cross-promote with other popular brands and create exclusive clothing lines
- **Sports:** Opportunity for sports brands to collaborate with fashion brands to create limited edition gear for sporting events
- **Marketing:** Opportunity for marketers to create exclusive products for targeted events and markets to create buzz and attract consumers

## Related on Trend Hunter

- [Luxury Tennis-Inspired Capsules](https://www.trendhunter.com/trends/kinn-studio-x-sunset-tennis.md)
- [Camping-Ready Collaborative Designs](https://www.trendhunter.com/trends/camping-collection.md)
- [Sporty Retail Style Capsules](https://www.trendhunter.com/trends/kith-x-new-york-yankees.md)
- [Fashion-Branded Ping Pong Tables](https://www.trendhunter.com/trends/kith-for-wilson-ping-pong-table.md)
- [Centennial Apparel Collections](https://www.trendhunter.com/trends/kith-new-york-rangers.md)
- [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md)
- [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md)
- [Tennis-Ready Apparel Ranges](https://www.trendhunter.com/trends/ss25-tennis-collection.md)
- [Sporty Aperitivo Apparel](https://www.trendhunter.com/trends/tennisinspired-capsule.md)