# Performance-Ready Womenswear The Latest Drop of Nike Apparel for Women Recognizes Functionality By Kalin Ned | Published 2019-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-apparel-for-women References: [highsnobiety](https://www.highsnobiety.com/p/nike-tech-pack-womens-collection/) & [nike](https://www.nike.com/t/tech-womens-knit-running-top-VjTkt7?cid=4942550&cp=usns_aff_nike&cjevent=09fbe1c61b3d11e9805900010a24060f) The latest collection of [Nike](https://www.trendhunter.com/trends/nike-and-offwhite) apparel for women is reported to balance between figure-complimenting, stylish aesthetics and high-performing, supportive functionalities. The 'Tech Pack' features a number of garments that offer the combination of these two qualities of design. The sports goods label is offering [sports bras, running tights, shorts, jackets](https://www.trendhunter.com/trends/workout-ready-sports-bra) and more. Ranging in price between $50 USD and $150 USD, one can't complain that the capsule is extravagantly expensive. The Nike apparel for women attempts to mimic futuristic sensibilities through the incorporation of attention-captivating neon and metallic colorways. On the other hand, the athletic brand fully adheres to the developments in the latest [performance-enhancing fabric technologies](https://www.trendhunter.com/trends/goldwin-0-2). The garments in the Tech Pack have a lightweight and packable quality, as well as protective water-repellent finishes and quick drying fabrications for optimal breathability and comfort. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Balancing Functionality and Style:** There is an opportunity to develop products that seamlessly combine functionality and style, appealing to consumers who prioritize both aspects. - **Futuristic Design Elements:** Incorporating attention-captivating neon and metallic colorways can create visually striking apparel that captures the interest of fashion-forward consumers. - **Performance-enhancing Fabric Technologies:** Developing new fabric technologies that enhance performance, such as lightweight and quick-drying materials, can revolutionize the sportswear industry. ### Industries Being Reshaped - **Sportswear:** Companies in the sportswear industry can leverage the demand for high-performing and stylish apparel for women by incorporating innovative fabric technologies and futuristic design elements. - **Fashion Retail:** Fashion retailers can tap into the growing market of consumers seeking functional yet fashionable women's apparel by offering a curated selection of performance-ready clothing. - **Textile Manufacturing:** Textile manufacturers have the opportunity to develop and produce performance-enhancing fabrics that can be utilized by sportswear brands to create functional and stylish women's apparel. ## Related on Trend Hunter - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Versatile Activewear Essentials](https://www.trendhunter.com/trends/activewear-essentials.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Utilitarian Technical Apparel Capsules](https://www.trendhunter.com/trends/modular-ispa.md) - [Elevated Athletic Collections](https://www.trendhunter.com/trends/reebok-2025.md) - [Off-Grid Urbanite Fleece Garments](https://www.trendhunter.com/trends/nike-boreas.md)