# Hefty Hued High-Tops Nike & Andrea Crews Team Up for a 'Tailor-Made' Design By Andrew Robichaud | Published 2009-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-andrea-crews-tailor-made References: [highsnobiety](http://www.highsnobiety.com/news/2009/07/03/andrea-crews-x-nike-tailor-made/) & [hot.hk.msn](http://hot.hk.msn.com/fashion/ANDREA) Nike’s Tailor-Made high-tops needed a design explosion so they teamed up with Andrea Crews to see what would happen (and believe me, something happened). Crews took the shoe, a can of paint and a stick of dynamite into a room and had a blast (a pun and a joke…wow). Crews didn’t literally do that, but the Tailor-Mades definitely got the spark they were looking for. This eclectic collection of shoes is enough to get not only a second glance, but somewhere closer to a third stare. It’s a bold fashion statement for a bold shoe company. Kudos Nike and Andrea Crews. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 48% | Activity: 26% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Customized Footwear:** The collaboration between Nike and Andrea Crews showcases the trend of customized and personalized high-top sneakers. - **Artistic Collaborations:** Nike's partnership with Andrea Crews highlights the trend of artistic collaborations in the fashion industry, creating unique and eye-catching designs. - **Bold Fashion Statements:** The Hefty Hued High-Tops collection by Nike and Andrea Crews reflects the trend of making bold fashion statements through innovative and unconventional shoe designs. ### Sectors Adopting This - **Sportswear:** The customized Tailor-Made high-tops by Nike and Andrea Crews present an opportunity for the sportswear industry to offer personalized and unique footwear options to consumers. - **Fashion Design:** The collaboration between Nike and Andrea Crews opens up opportunities for the fashion design industry to explore artistic and avant-garde collaborations in the creation of footwear. - **Retail:** Retailers can capitalize on the trend of bold fashion statements by stocking and promoting the Hefty Hued High-Tops collection, catering to consumers seeking unique and attention-grabbing footwear. ## Related on Trend Hunter - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Bumblebee-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/air-max-95-3.md) - [Rapper-Collab Juxtaposing Dynamic Sneakers](https://www.trendhunter.com/trends/something-for-thee-hotties.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Collaborative Chunky Stealthy Sneakers](https://www.trendhunter.com/trends/honey-blacks.md) - [Colorful Paneling Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-iii-1.md) - [Dynamic Collaborative Bright Clogs](https://www.trendhunter.com/trends/clogposite-2.md) - [Shrouded Hi-Vis Dynamic Sneakers](https://www.trendhunter.com/trends/mafate-three2-2.md)