# 90s-Style Activewear Collabs Nike and Serena Williams' Collection Spotlights NYC-Based Designers By Laura McQuarrie | Published 2021-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-and-serena-williams References: [byrdie](https://www.byrdie.com/nike-serena-williams-collaboration-5197778) & [nike](https://www.nike.com/ca/) [Nike](https://www.trendhunter.com/trends/feng-chen-wang-2) and Serena Williams are releasing a collaboration designed by the Serena Williams Design [Crew](https://www.trendhunter.com/trends/buck-mason-seafarer-sweater-collection) (SWDC) apprenticeship and the first iteration shares the work of talent based in New York City. The partnership between Nike and Williams was devised to "promote diversity in design and establish a new generation of design talent at Nike and beyond." This collection takes cues from 90s style and it includes not just [colorful activewear styles](https://www.trendhunter.com/trends/set-active) but also streetwear and footwear. There are chunky heels, platform sandals and low-top sneakers from the collection, and it offers a fresh take with designs that offer elements of performance wear and casual style. Next up, Nike and Serena Williams will be focusing on talent from Chicago in the upcoming collection. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 97% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **90s-style Activewear:** Opportunity for collaborations between fashion and sportswear brands to create nostalgic activewear collections with modern twists. - **Diversity in Design:** Opportunity for brands to partner with designers from underrepresented communities to create inclusive and diverse fashion collections. - **Apprenticeship Programs:** Opportunity for brands to establish apprenticeship programs to train and mentor the next generation of designers while promoting diversity in the industry. ### Industries Being Reshaped - **Fashion:** Collaborations between fashion and sportswear brands to create unique activewear and streetwear collections with a broader range of styles and designs. - **Sportswear:** Opportunity for sportswear brands to incorporate elements of performance wear and casual style in their collections for a more versatile product line. - **Design:** Opportunity for design firms and fashion brands to establish apprenticeship programs for underrepresented communities to establish a new generation of diverse design talent. ## Related on Trend Hunter - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Collaborative Sporty Fall Fashion](https://www.trendhunter.com/trends/bode-recreation.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Inclusive Culture-Honoring Collaborations](https://www.trendhunter.com/trends/bricks-wood.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Rapper-Collab Juxtaposing Dynamic Sneakers](https://www.trendhunter.com/trends/something-for-thee-hotties.md)