# End-of-the-World Varsity Jackets Nike and Cassette Playa Collaborate to Create Tribal Attire By Brian G Randles | Published 2009-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-and-cassette-playa References: [highsnobiety](http://www.highsnobiety.com/news/2009/10/01/nike-sportswear-x-cassette-playa-varsity-jacket/) & [nike](http://www.nike.com/nikeos/p/sportswear/language_tunnel/) [Nike](https://www.trendhunter.com/trends/palace-and-nike) and Cassette Playa, a clothing brand out of London, have come together to create a new line of clothing that pushes Nike’s fashion limits, and delicately brings Cassette Playa fashion back down to earth. The apocalyptic, yet somehow inspiring, statement on the back of the [colorful](https://www.trendhunter.com/trends/air-force-iii-1) [Nike and Cassette Playa jacket](https://www.trendhunter.com/trends/eye-junya-watanabe-man) standout among the featured pieces in the collection. You can check out more on the seemingly Native American Varsity jacket at the link below. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 32% | Activity: 12% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Apocalyptic Fashion:** There is an opportunity for disruptive innovation in the fashion industry by combining post-apocalyptic aesthetics with mainstream clothing brands. - **Collaborative Fashion:** Collaborations between established brands and niche fashion labels can lead to innovative and unique clothing collections that push the boundaries of traditional fashion. - **Native American Influences:** Exploring Native American-inspired designs and incorporating them into modern fashion can create culturally diverse and eye-catching clothing options. ### Where This Applies - **Fashion:** The fashion industry can leverage post-apocalyptic, collaborative, and culturally diverse designs to attract new customers and differentiate their brands. - **Sportswear:** Sportswear brands can venture into collaborative partnerships with niche labels to create unique and fashion-forward athletic clothing. - **Streetwear:** Streetwear brands can explore collaborations with designers who draw inspiration from Native American culture to create visually striking urban fashion. ## Related on Trend Hunter - [Football Culture-Inspired Athletic Collaborations](https://www.trendhunter.com/trends/palace-and-nike.md) - [Sports Brand Workwear Jackets](https://www.trendhunter.com/trends/nike-life-fullzip-unlined-jacket.md) - [Rapper Apparel Capsules](https://www.trendhunter.com/trends/syna-collection.md) - [Collaborative Sporty Fall Fashion](https://www.trendhunter.com/trends/bode-recreation.md) - [Utilitarian Technical Apparel Capsules](https://www.trendhunter.com/trends/modular-ispa.md) - [Sporty-Infused Technical Workwear](https://www.trendhunter.com/trends/nike-life.md) - [Performance-Driven Football Wear](https://www.trendhunter.com/trends/t90-jersey.md) - [Collaboration Fashion Puffer Coats](https://www.trendhunter.com/trends/eye-junya-watanabe-man.md) - [Stealthy Modular Apparel](https://www.trendhunter.com/trends/anomaly-cycle.md)