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# Unofficial Co-Branded Sandals
These Nike and adidas Slides Were Created by Shirt NYC

By Riley von Niessen | Published 2017-04-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-and-adidas-slides
References: [highsnobiety](http://www.highsnobiety.com/2017/04/17/nike-adidas-slides-shirtnyc/) & [instagram](https://www.instagram.com/shirtnyc/)

Recently, Shirt NYC, a rapper and a custom clothing creator, designed a pair of [Nike](https://www.trendhunter.com/trends/realtree-edition) and [adidas](https://www.trendhunter.com/trends/adidas-wales-bonner-adilette-slides) slides, which are perfect for those who just can't decide which sportswear giant they want to promise their loyalty to.

The Nike and adidas slides have a minimalist black and white colorway, which helps the contrasting branding to really pop. On one of the sandals, Nike's iconic [Swoosh](https://www.trendhunter.com/trends/chuck-taylor-2) logo is featured, while the other features adidas' three stripes. In addition to the Nike and adidas slides, Shirt NYC designed a selection of hoodies, which feature the same unique co-branded graphics.

The creator has explained his custom clothing endeavors with the words, "Taking something that already exists and re-contextualizing it. Not making but choosing. Speaking with choices. Knowing the best design is as little 'design' as possible."

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 74% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Co-branded Apparel:** Creating custom clothing that combines the branding of multiple sportswear giants.
- **Minimalist Branding:** Using minimalist design to make contrasting branding elements stand out.
- **Re-contextualizing Existing Products:** Taking existing products and giving them a new meaning or purpose through design.

### Who This Affects Most

- **Fashion:** Opportunity for fashion brands to collaborate and create co-branded apparel for increased appeal.
- **Sportswear:** Disruption opportunity for sportswear companies to work together and create unique, collaborative products.
- **Customization:** Rise in demand for custom clothing and accessories that reflect individual preferences and choices.

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