# Quilted Manga Sneakers The Nike Air Zoom Tiempo are Inspired by a Japanese Football Comic By Robyn Currie | Published 2010-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-zoom-tiempo References: [hypebeast](http://hypebeast.com/2010/05/nike-sportswear-write-future-air-zoom-tiempo/) & [nike](http://www.nike.com/nikefootball/) The [Nike](https://www.trendhunter.com/trends/tiempo-sneaker) Air Zoom Tiempo are a hot black kick with some rad pink details that will surely make you a star, no matter what your gender. These shoes are a part of the [Nike Football](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2) 'Write the Future' campaign, and will be sold at its accompanying pop-up shop. The [lifestyle/sport hybrid sneaker](https://www.trendhunter.com/trends/total-90-iii-1) is set to drop in Tokyo only, but I will tell you the important features anyway. Inspired by the Japanese comic Captain Tsubasa, the sneaker features artwork and design cues inspired by the popular series throughout. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Quilted Manga Sneakers:** The trend of incorporating manga-inspired designs into sneakers presents an opportunity for brands to tap into the popularity of Japanese pop culture. - **Nike Football 'write the Future' Campaign:** The trend of connecting sneakers with sports campaigns opens up disruptive innovation opportunities for brands to create limited edition releases that resonate with fans. - **Lifestyle/sport Hybrid Sneakers:** The trend of merging lifestyle and sports elements in sneakers offers an opportunity for brands to appeal to consumers looking for versatile footwear that merges fashion and performance. ### Industries Being Reshaped - **Footwear:** The footwear industry can take advantage of the growing market for unique and culturally-inspired sneakers by incorporating manga-inspired designs into their product lines. - **Sports Marketing:** The sports marketing industry can leverage the connection between sneakers and sports campaigns by partnering with athletes and creating limited edition releases that generate buzz and drive sales. - **Fashion:** The fashion industry can capitalize on the popularity of lifestyle/sport hybrid sneakers by partnering with athletes or designers to create stylish and functional footwear that appeals to a wide range of consumers. ## Related on Trend Hunter - [Metallic Tinged Football Shoes](https://www.trendhunter.com/trends/tiempo-sneaker.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md) - [Football League-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2.md) - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md) - [Metallic-Tinged Retro Sneakers](https://www.trendhunter.com/trends/total-90-shox-magia.md) - [Leather Base Layered Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-5.md) - [Light Graphite Sneakers](https://www.trendhunter.com/trends/light-graphite.md) - [Boldly Designed Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder.md) - [Retro Leather Sneaker Revivals](https://www.trendhunter.com/trends/total-90-iii-3.md)