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# Medical Worker Sneakers
The Nike Air Zoom Pulse is a Shoe for "Everyday Heroes"

By Laura McQuarrie | Published 2019-11-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-zoom-pulse
References: [wellandgood](https://www.wellandgood.com/good-looks/nike-air-zoom-pulse-sneakers-for-standing-all-day/) & [news.nike](https://news.nike.com/news/nike-air-zoom-pulse)

Athletic sneakers are typically first and foremost designed for those in sports but the Nike Air Zoom Pulse sets itself apart with a design that instead caters to "everyday heroes"—nurses, doctors, home health providers and others who are constantly on their feet. Insights for the sneaker design were collected at the [OHSU Doernbecher Children's Hospital](https://www.trendhunter.com/trends/doernbecher-freestyle) located in Portland, Oregon, taking note of the fact that nurses "walk approximately four to five miles and sit for less than an hour during the course of a 12-hour shift."

Although the Nike Air Zoom Pulse boasts a simple, comfortable design, it elegantly offers solutions for healthcare professionals. The footwear style is easy to put on and remove, and is equally easy to clean, boasting a full-rubber outsole and a [flexible drop-in midsole](https://www.trendhunter.com/trends/nike-vomero-18).

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 77% | Activity: 83% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Medical Worker Footwear:** Developing specialized footwear for healthcare workers can lead to innovations that address their unique needs and challenges.
- **Comfort and Functionality:** Designing products that prioritize comfort and functionality can revolutionize traditional consumer markets and meet the needs of specific industries.
- **User-centered Design:** Incorporating insights from users and industry experts can lead to innovative product designs that address specific pain points and challenges.

### Sectors Adopting This

- **Medical Supplies and Equipment:** There is an opportunity for companies specializing in medical supplies and equipment to design new and innovative footwear to meet the needs of healthcare workers.
- **Athletic Footwear:** Athletic footwear companies can tap into new markets by designing products that cater to specific industries, like healthcare.
- **Retail:** Retail companies can identify industries with specialized needs and develop innovative products to meet those needs, like medical worker footwear.

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