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# Featherweight Running Shoes
The Nike Air Zoom Elite 7 Shoes Are Designed for Speedy Runs

By Rahul Kalvapalle | Published 2014-08-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-zoom-elite
References: [weartesters](http://weartesters.com/nike-air-zoom-elite-7-now-available/) & [nikeinc](http://nikeinc.com/news/sleek-new-nike-air-zoom-elite-7-the-lightest-yet)

The [Nike](https://www.trendhunter.com/trends/zoom-fly-6) Air Zoom Elite 7 is the latest offering in the seven-year history of the high-speed [Zoom Air](https://www.trendhunter.com/trends/alphafly-3-sneaker) running shoe. The shoe's design was considerably influenced by insights from athletes. Nike's researchers found that elite and amateur athletes incorporate high-tempo runs into their training, pushing their pace to higher levels.

The Nike Air Zoom Elite 7 features Zoom Air material in the forefoot to provide responsive cushioning at high-speed tempo runs, when runners strike the ground with their forefoot. The shoe also sports a highly streamlined design with a heel-to-toe offset of eight millimeters, a result of athletes' preference for lower profile shoes.

The shoes are also very lightweight, the men's size 10 weighing 9.6 ounces and the women's size 8 weighing only 8 ounces.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 15% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Responsive Cushioning:** Opportunity for developing innovative materials and technologies that provide responsive cushioning for high-speed tempo runs.
- **Streamlined Design:** Opportunity to create sleek and low-profile designs for running shoes, based on athletes' preference for lower profile shoes.
- **Lightweight Construction:** Opportunity to develop lightweight materials and construction techniques for running shoes, enabling a more comfortable and agile running experience.

### Who This Affects Most

- **Sports Footwear:** Sports footwear companies can explore innovative materials and designs to create responsive and lightweight running shoes.
- **Athletic Research and Development:** Opportunity for research and development teams to gather insights from athletes and develop products that meet their specific needs.
- **Fitness and Wellness:** Fitness and wellness industries can benefit from integrating lightweight and responsive running shoes into their training programs and equipment offerings.

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