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# Superhero-Themed Golden Runners
The Newest Nike Air VaporMax 2019 is Inspired by Iron Man

By Amy Duong | Published 2018-10-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-vapormax-2019
References: [hypebeast](https://hypebeast.com/2018/10/nike-air-vapormax-2019-gold-red) & [nike](https://www.nike.com/us/en_us/?cp=gsns_kw_bra!ca!bin!core!c!e!knike!{creative}&gclid=CIio4Iqtmt4CFWujxQIdqYYD5g&gclsrc=ds&ref=https%3A%2F%2Fwww.bing.com%2F)

The newest iteration of the iconic [Nike](https://www.trendhunter.com/trends/air-flightposite) Air VaporMax 2019 sneaker model is inspired by [Marvel's](https://www.trendhunter.com/trends/kith-for-asics) Iron Man, boasting design cues that nod to Tony Stark's heroic reputation. With bold hues of gold and red, the latest version of the running shoes channel the armor worn by the [superhero](https://www.trendhunter.com/trends/yancy-street-stomper).

The uppers are predominantly golden with some translucent materials to showcase the red underlay that runs beneath. Branding details are done in the form of a black patch at the tongue, a contrasting white Swoosh at the lateral and medial areas, and black lettering that reads "VaporMax" running across the heel counter. The Iron Man-inspired running shoes are set to drop next year at select Nike retail locations and online.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 66% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Superhero-themed Sneakers:** The increasing trend of creating superhero-themed sneakers is an opportunity for brands to collaborate with comic book companies and tap into the high demand for superhero merchandise.
- **Nostalgia-inspired Designs:** With the popularity of nostalgic designs, brands have the opportunity to create sneakers inspired by movies, TV shows, and pop culture icons to appeal to consumers' sense of nostalgia.
- **Translucent Materials:** The use of translucent materials in sneaker designs is a growing trend that can be utilized by brands to create unique and visually appealing products.

### Who This Affects Most

- **Sportswear:** Sportswear companies have the opportunity to collaborate with comic book companies to create superhero-themed sneakers that appeal to fans and collectors alike.
- **Fashion:** Fashion brands can tap into the trend of nostalgic designs and create sneakers inspired by pop culture icons that resonate with consumers who value nostalgia.
- **Retail:** Retail companies can capitalize on the trend of using translucent materials in sneaker designs to create unique and visually appealing products that attract customers looking for innovative and stylish sneakers.

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