# Beachy Platform Kicks The Nike Air Trainer SC High Comes in a South Beach-Worthy Style By Vasiliki Marapas | Published 2014-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-trainer-sc-high References: [highsnobiety](http://www.highsnobiety.com/2014/07/11/nike-air-trainer-sc-high-south-beach/) & [nike](http://www.nike.com/ca/en_ca/?ref=https://www.google.ca/) The [Nike](https://www.trendhunter.com/trends/uplift-sc) Air Trainer SC High gets the 'South Beach' treatment. This colorful reinterpretation of the classic silhouette features a full-grain leather upper that's been perforated to achieve better ventilation and fit, two of the most important features in a sneaker. The shoe is also equipped with mid-foot straps that work together with the laces to increase stability, as well as a [max air unit](https://www.trendhunter.com/trends/air-max-craze) that offers protection when it comes to impact. Interior cushioning is ensured using a PU midsole, while the exterior [waffle rubber outsole](https://www.trendhunter.com/trends/nike-air-max-waffle) provides the wearer with heightened traction. If intense lateral movements are part of your workout routine, you can rest easy knowing that the outsole will prevent your foot from rolling. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Athletic Shoes:** Opportunity for sportswear companies to tap into the growing trend of vibrant and colorful athletic shoes. - **Improved Ventilation Sneakers:** Potential for companies to innovate and create sneakers with better perforation for increased ventilation and comfort. - **Stable Sneaker Design:** Opportunity for athletic footwear manufacturers to focus on stability in sneaker design, using midfoot straps and laces. ### Sectors Adopting This - **Athletic Footwear:** Innovative opportunities for athletic shoe brands to improve their products and increase market share. - **Sportswear:** Potential for sportswear companies to create complementary apparel to match the trend of colorful athletic shoes. - **Fitness Accessories:** Opportunity for companies that create fitness accessories to focus on lateral stability, to complement stable sneaker design. ## Related on Trend Hunter - [Progrssive Chunky Running Sneakers](https://www.trendhunter.com/trends/uplift-sc.md) - [Tropical-Inspired Sneaker Colorways](https://www.trendhunter.com/trends/peach-and-teal.md) - [Hybrid Retooled Lifestyle Shoes](https://www.trendhunter.com/trends/air-waffle-racer.md) - [Dynamic Sporty Tonal Sneakers](https://www.trendhunter.com/trends/falcons-colorway.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Dynamic Patterned Skate Sneakers](https://www.trendhunter.com/trends/ps8-skate-sneaker.md) - [Classic Technical Running Shoes](https://www.trendhunter.com/trends/air-max-waffle.md) - [Bold Gradient Tonal Sneakers](https://www.trendhunter.com/trends/aqua-colorway.md) - [Vibrant Technical Running Sneakers](https://www.trendhunter.com/trends/nike-air-max-waffle.md)