# Rebellious Rapper Runners These Nike Air Revolution Shoes Come with a Public Enemy Customization By Jonathon Brown | Published 2013-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-revolution References: [sneakernews](http://sneakernews.com/2013/02/27/nike-air-revolution-radio-raheem-customs-by-revive/) & [revivecustoms.blogspot](http://www.revivecustoms.blogspot.ca/) The [Nike](https://www.trendhunter.com/trends/jam-sneaker) Air Revolution shoes get a Public Enemy makeover by [Revive Customs](https://www.trendhunter.com/trends/latin-quarters). These bold sneakers are unequivocally in your face with strong slabs of color, the Public Enemy logo and typeface. On the left heel in yellow is the cross hair Public Enemy logo, which gives this pair of Nike Air Revolutions an added militant element. Public Enemy seems to be a favorite when it comes to custom sneakers. This might be because of the group's street-focused, rebellious attitude and historic pop culture appeal. Plus, these days everything that was cool is cool again. Somehow it feels like referencing groups from the 80s and 90s lends some added credibility to custom sneakers. Revive Customs was established by Evan Macpherson in 2006. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 49% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Customized Sneakers:** The trend of customizing sneakers to appeal to niche cultures is disrupting the traditional shoe industry. - **Retro Pop Culture References:** Referencing nostalgic pop culture icons in fashion is disrupting the fashion industry, particularly with younger audiences. - **Rebellious Fashion:** The trend of incorporating militant or politically charged elements into fashion is disrupting traditional mainstream fashion and creating new subcultures. ### Who This Affects Most - **Footwear Industry:** Brands in the footwear industry should explore customized shoe offerings to tap into niche markets and younger consumers. - **Fashion Industry:** The fashion industry should consider incorporating retro pop culture references and rebellious elements to attract a new and younger audience. - **Subculture Industry:** The emerging subculture industry is disrupting traditional fashion and offering opportunities for unique and rebellious fashion brands to thrive. ## Related on Trend Hunter - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Revived Archival Runners](https://www.trendhunter.com/trends/air-rejuven8.md) - [Heritage Dress Sneakers](https://www.trendhunter.com/trends/air-max-rk61.md) - [Dramatically Designed Chunky Sneakers](https://www.trendhunter.com/trends/noir-kei.md) - [Kiss-Covered Collaboration Sneakers](https://www.trendhunter.com/trends/vaquera-x-nike-air-max-dn8.md) - [Spring-Ready Stealthy Joint Sneakers](https://www.trendhunter.com/trends/air-max-dn.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Retro Stealthy Black Sneakers](https://www.trendhunter.com/trends/air-max-95-big-bubble.md) - [Leather Overlapping Retro Sneakers](https://www.trendhunter.com/trends/air-exploraid.md)