# Patriotic Sneaker Concepts The New Nike Air Prestos Feature Red, WHite and Blue Colors By Mishal Omar | Published 2016-07-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-prestos References: [hypebeast](http://hypebeast.com/2016/7/nike-air-presto-grey-blue-red) & [solecollector](http://solecollector.com/news/2016/07/nike-presto-grey-red-blue) The new [Nike](https://www.trendhunter.com/trends/air-max-dn-sneaker) Air Prestos feature traditional American colors with the addition of a soft gray. The new sneakers did not release before America's Independence Day but are inspired by an occasion that arguably generates even more patriotism -- the 2016 Olympic Games. As the U.S. usually takes home the most wins during the Olympics, [national pride](https://www.trendhunter.com/trends/h-street-tf) runs rampant and companies such as Nike are taking full advantage of that fact. The new Nike Air Prestos have a dusty gray base with red and blue accents and bright white shoelaces. These [patriotic shoes](https://www.trendhunter.com/trends/air-max-90-usa) are an excellent way for both Nike and its customers to celebrate and take advantage of the pride and celebrations that go on before, during and after the Olympic games. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 82% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Patriotic Sneaker Designs:** Exploring unique and creative sneaker designs that celebrate national pride and special events like the Olympic Games. - **Event-inspired Colorways:** Creating limited edition sneaker colorways that align with significant events and cultural celebrations to capture consumer interest and boost sales. - **Brand Partnerships with Sporting Events:** Collaborating with major sporting events like the Olympics to create exclusive sneaker collections that tap into the passion and excitement of the occasion. ### Industries Being Reshaped - **Sporting Goods:** Opportunity for sporting goods companies to design and market innovative sneakers that commemorate special events, fostering brand loyalty and customer engagement. - **Apparel and Fashion:** Fashion retailers can leverage event-inspired colorways to create buzz, attract customers, and drive sales through limited edition sneaker collections. - **Marketing and Advertising:** Marketing agencies can help brands forge strategic partnerships with sporting events to create unique and impactful marketing campaigns centered around exclusive sneaker releases. ## Related on Trend Hunter - [Futuristic Sporty Patriotic Shoes](https://www.trendhunter.com/trends/air-max-dn-sneaker.md) - [Chunky Olympic-Ready Sneakers](https://www.trendhunter.com/trends/olympic-colorway.md) - [Global Games-Inspired Sneakers](https://www.trendhunter.com/trends/air-jordan-6-retro.md) - [Holiday-Honoring Pastel Sneakers](https://www.trendhunter.com/trends/easter-colorway-1.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Olympic-Inspired Skate Sneakers](https://www.trendhunter.com/trends/dunk-olympic-safari.md) - [Country-Inspired Sneakers](https://www.trendhunter.com/trends/h-street-tf.md) - [Premium Low-Cut Lifestyle Sneakers](https://www.trendhunter.com/trends/air-force-1-low-paris.md) - [Icy-Inspired Textural Golf Sneakers](https://www.trendhunter.com/trends/air-pegasus-89-g.md)