# Olympic-Exclusive Sneakers The Nike Air Presto AUS from 20 Years Ago is Enjoying a Public Release By Kalin Ned | Published 2020-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-presto1 References: [highsnobiety](https://www.highsnobiety.com/p/nike-air-presto-aus-release-date-price/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+highsnobiety%2Frss+%28Highsnobiety.com+-+Online+Streetwear+Magazine%29#slide-4) & [instagram](https://www.instagram.com/p/CCkXSypD77D/) The [Nike](https://www.trendhunter.com/trends/olympic-colorway) Air Presto AUS is an iconic shoe that some might remember from 20 years ago. The silhouette was originally given out in the year of the [2000 Olympics](https://www.trendhunter.com/trends/air-jordan-6-retro) which took place in Sydney, Australia to friends and family of the brand, as well as to those competing in the games. The upper boasts a neoprene green with special yellow stars on the forefoot. In a bid to soothe the collector's spirit within the dedicated sneakerhead, the sportswear giant is releasing the exclusive sneaker in a [limited-edition run](https://www.trendhunter.com/trends/supreme-x-nike-sb-dunk-low) that is open to the public. The release date is planned to be July 17th and will cost $190 AUS, which is approximately $130 USD. Consumers who are interested in the Nike Air Presto can find the silhouette at Supply Store. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 67% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Retro Sneaker Re-releases:** Releasing iconic sneakers from past Olympic years is a trend that appeals to collectors and sneakerheads, and offers opportunities for limited-edition runs. - **Exclusive Sneaker Distribution:** Offering exclusive sneaker designs to a select group of people and then re-releasing them to the public creates a sense of exclusivity and drives demand. - **Sports Memorabilia Fashion:** The market for sports memorabilia extends beyond collectibles and into the fashion industry, where limited-edition items appeal to fans and fashion enthusiasts alike. ### Where This Applies - **Sportswear:** The sportswear industry can continue to capitalize on retro and exclusive designs that resonate with collectors and enthusiasts. - **Retail:** Retailers can create buzz and drive sales with the exclusive release of limited-edition sneaker designs from popular brands. - **Fashion:** Fashion industry players can tap into the sports memorabilia market by creating limited-edition items that combine sports and fashion design elements. ## Related on Trend Hunter - [Chunky Olympic-Ready Sneakers](https://www.trendhunter.com/trends/olympic-colorway.md) - [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md) - [Futuristic Sporty Patriotic Shoes](https://www.trendhunter.com/trends/air-max-dn-sneaker.md) - [Bold Tonal Sneaker Revivals](https://www.trendhunter.com/trends/turbo-green.md) - [Reissued Stealthy Sneakers](https://www.trendhunter.com/trends/air-superfly.md) - [Graffiti Artist-Made Rare Sneakers](https://www.trendhunter.com/trends/stash-1.md) - [Iconic Sneaker Anniversaries](https://www.trendhunter.com/trends/nike-air-max-day-1.md) - [Collaborative Multi-Material Sneakers](https://www.trendhunter.com/trends/ld1000-sneaker.md) - [Global Games-Inspired Sneakers](https://www.trendhunter.com/trends/air-jordan-6-retro.md)