# Cream Tone Sneakers Nike Has Recently Announced That It is Reviving the Air Max Penny Brand By Bryce Mason | Published 2022-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-max1 References: [sneakernews](https://sneakernews.com/2022/05/03/nike-air-max-penny-sail-white-dx5801-001-release-date/) & [golfsingleplayer](https://www.golfsingleplayer.com/nike-air-max-penny-one-dx5801-001/) Long-time basketball fans have a lot to look forward to this summer as [Nike](https://www.trendhunter.com/trends/linen-colorway) recently announced that it is reviving the [Air Max](https://www.trendhunter.com/trends/triple-brown) [Penny](https://www.trendhunter.com/trends/air-foamposite) brand. This sail/cream tone shoe is a perfect staple for any outfit, thanks to a more understated look than previous colorways that featured bandana-clad styles. On the shoe, the swoosh is dark anthracite, while salmon-orange swoosh branding is featured at the front that is also visible on the bottom of the sneaker. The minimalist look simplifies the shoe and caters to the style of the older generation who remember the greatness of basketball legend Penny Hardaway before injuries derailed his career. No release date has been announced, but those interested can follow updates by following @kicksfinder. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 25% | Activity: 21% | Freshness: 12% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Athleisure:** Expanding on the understated look of cream tone sneakers and capitalizing on a growing demand for versatile, comfortable clothing, athleisure brands have an opportunity to widen their market and innovate new styles. - **Nostalgia-inspired Fashion:** By reviving the Air Max Penny brand and catering to an older generation's style, Nike has an opportunity to explore and innovate new styles that pull inspiration from the past and bring them into the present. - **Customized Footwear:** As the sneaker market continues to expand, there is a growing demand for personalized footwear. Brands can innovate in the space by offering customizable options for colors, accents, and designs on popular styles like cream tone sneakers. ### Industries Being Reshaped - **Sportswear:** Athletic brands have an opportunity to widen their market share by focusing on the versatility and comfort of understated, minimalistic sneakers like the Air Max Penny. - **Fashion Design:** By pulling inspiration from the past, designers can innovate new nostalgia-inspired styles that cater to the demand for classic and timeless looks. - **Footwear Manufacturing:** Customization is a growing trend in the footwear industry, and manufacturers have the opportunity to innovate on popular styles like cream tone sneakers by offering customizable options for colors, accents, and designs. ## Related on Trend Hunter - [Ultra-Clean Neutral Sneaker Colorways](https://www.trendhunter.com/trends/linen-colorway.md) - [Crisp Triple White Footwear](https://www.trendhunter.com/trends/air-foamposite.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Pearlescent Soft Tonal Sneakers](https://www.trendhunter.com/trends/soft-pearl-colorway.md) - [Creamy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/coconut-milk-2.md) - [Neutral Tonal Premium Sneakers](https://www.trendhunter.com/trends/cave-stone-colorway.md) - [Tropical-Inspired Sneaker Colorways](https://www.trendhunter.com/trends/peach-and-teal.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Luxe Creamy Retro Sneakers](https://www.trendhunter.com/trends/phantom-colorway-1.md)