# Monochrome Athletic Shoes Nike Air Max Shoes are Getting a New Edition with the BW Iron Ore Color By Riley von Niessen | Published 2016-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-max-shoes References: [highsnobiety](http://www.highsnobiety.com/2016/05/13/nike-air-max-bw-premium/) & [sneakerpolitics](http://sneakerpolitics.com/products/nike-air-max-bw-premium-white-black-iron-ore) Nike Air Max shoes have been around for some time now, gracing the feet of athletes, celebrities and within hip-hop subculture. This is shown with the recent Skepta Nike Air Max shoes as well, which is a collaboration with a grime rapper from the UK. Nike is always working to satisfy its customers and consistently bringing [new color palettes and styles](https://www.trendhunter.com/trends/cave-stone-colorway) to the mix allows them to appeal to more and more demographics. The latest edition to the many models of Nike Air Max shoes is the BW Premium in 'Iron Ore,' a monochromatic design that uses three different shades. These are white, black and an off-white that the company refers to as 'Light Iron Ore.' The shoes are made with a leather upper and suede and a bold "BW" marks the heels to denote the popular brand. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 67% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Monochrome Athletic Shoes:** Nike's release of the BW Premium in 'Iron Ore' showcases the trend of monochromatic designs in athletic footwear. - **Expanding Color Palettes:** Nike's continuous introduction of new color palettes for their Air Max shoes reflects the trend of appealing to a wide range of demographics. - **Collaboration with Subcultures:** Nike's collaboration with grime rapper Skepta highlights the trend of partnering with influential figures from subcultures to create unique shoe designs. ### Who This Affects Most - **Athletic Footwear:** The trend of monochrome designs in athletic footwear presents an opportunity for athletic footwear brands to create visually striking and stylish products. - **Fashion:** The expansion of color palettes in Nike Air Max shoes provides fashion brands an opportunity to align with trendy, diverse sneaker styles. - **Music and Fashion Collabs:** The collaboration between Nike and grime rapper Skepta exemplifies the opportunity for music and fashion industries to merge their influences and reach wider audiences. ## Related on Trend Hunter - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Understated Monochromatic Sneakers](https://www.trendhunter.com/trends/triple-brown.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Retro Stealthy Black Sneakers](https://www.trendhunter.com/trends/air-max-95-big-bubble.md) - [Classic Technical Running Shoes](https://www.trendhunter.com/trends/air-max-waffle.md) - [Neutral Tonal Premium Sneakers](https://www.trendhunter.com/trends/cave-stone-colorway.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md)