# 'Avatar' Sneakers The Nike Air Max Na'vi Edition Enters a New World of Shoe Design By Alex Scott | Published 2010-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-max-navi-edition References: [hypebeast](http://hypebeast.com/2010/04/nike-air-max-90-navi-sample/) & [mentalkicks](http://mentalkicks.com/niairmax90na1.html) Just when you thought the 'Avatar' frenzy was starting to fade, out come the [Nike](https://www.trendhunter.com/trends/air-max-1-87) Air Max Na'vi Edition to rev it up all over again. I'm sure it is no coincidence that they are being released the same day as the 'Avatar' DVD, which means all things [Pandora](https://www.trendhunter.com/trends/pandora-wonders) will the rage once more. For any of you true die-hard fans out there, you're going to have to work pretty hard to get yourself a pair of the Nike Air Max Na'vi Edition. With only nine pairs having been made so far and no more in the works for future production, these babies are rarer than that unobtanium from the movie. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 82% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **'avatar' Sneakers:** Disruptive innovation opportunity: Collaborations between entertainment and fashion brands to create limited edition merchandise for fans. - **Limited Edition Merchandise:** Disruptive innovation opportunity: Utilizing scarcity and exclusivity to create high demand for unique products. - **Movie-inspired Fashion:** Disruptive innovation opportunity: Capitalizing on popular movies to design and market fashion items that resonate with fans. ### Where This Applies - **Entertainment:** Disruptive innovation opportunity: Partnering with fashion brands to create unique merchandise inspired by popular movies and TV shows. - **Fashion:** Disruptive innovation opportunity: Collaborating with entertainment brands to design and produce limited edition fashion items that cater to fan communities. - **E-commerce:** Disruptive innovation opportunity: Creating online platforms to facilitate the sale and distribution of limited edition merchandise, connecting fans with exclusive products. ## Related on Trend Hunter - [Charming Chocolatier-Themed Sneakers](https://www.trendhunter.com/trends/nike-dunk-low-wonka.md) - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [High-Tech Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8.md) - [Villain-Inspired Futuristic Sneakers](https://www.trendhunter.com/trends/air-flightposite.md) - [Futuristic Sneaker Releases](https://www.trendhunter.com/trends/the-air-max-dn8.md) - [3D-Printed Sports Sneakers](https://www.trendhunter.com/trends/nike-air-max-1000.md) - [Responsive Dual-Chamber Sneakers](https://www.trendhunter.com/trends/nike-air-max-dn.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md)