# Brazilian Culture Sneakers Nike Air Max ‘Lanceiro' Honors Mangue Bit By Marissa Brassfield | Published 2009-04-19 | World Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-max-lanceiro References: [joshspear](http://joshspear.com/item/lanceiro-nike-air-max/) & [sneakersbr.br](http://www.sneakersbr.com.br/news/2579/Nike_Air_Max_1_-_Lanceiro) These Nike Air Max 'Lanceiro' sneakers were designed by Fabricio Machado of the Brazilian sneaker blog SneakersBR to honor Brazilian culture and specifically the [Mangue Bit](http://en.wikipedia.org/wiki/Mangue_Bit) movement. Every aspect of the Nike Air Max 'Lanceiro' is inspired by Brazilian culture. The dotted shoe upper mimics the vibrant beads found on costumes in Pernambuco, while a speckled midsole channels the region's signature muddy swamps. **Implications** - Companies that define Americanization such as Nike, [Starbucks](https://www.trendhunter.com/trends/delta-3) and McDonald's are losing consumer interest as people are striving for diverse cultural influences in their everyday lives. The majority of the public is more interested in a mosaic than a melting pot, and the maintenance of culture in consumer products is the first step in this direction. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 38% | Activity: 8% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Cultural Tribute Sneakers:** Designing sneakers to pay tribute to different cultures and movements. - **Cultural Influenced Products:** Incorporating cultural elements in everyday consumer products to cater to diverse groups of people. - **Mosaic Culture:** Embracing multiculturalism by creating products that highlight different cultures and allow for diverse representation. ### Industries Being Reshaped - **Footwear:** Footwear companies like Nike and Adidas can create different sneaker designs for different cultures and movements. - **Consumer Goods:** Consumer goods companies can incorporate cultural elements in their products to highlight diversity. - **Fashion:** Fashion designers can create clothing items that pay homage to different cultures, allowing for diverse representation in the fashion industry. ## Related on Trend Hunter - [Heritage Dress Sneakers](https://www.trendhunter.com/trends/air-max-rk61.md) - [Brazilian Motif Footwear](https://www.trendhunter.com/trends/clarks-originals-x-carnan.md) - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md) - [Football Boot-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-plus-tiempo.md) - [Vintage-Inspired Summer Sneakers](https://www.trendhunter.com/trends/air-max-muse-2.md) - [Brazil-Inspired Striking Footwear](https://www.trendhunter.com/trends/orketro-brazil.md) - [Family Ties-Inspired Dynamic Footwear](https://www.trendhunter.com/trends/con-mi-familia.md) - [Habanero-Inspired Bold Tonal Sneakers](https://www.trendhunter.com/trends/air-max-muse.md) - [Futuristic Sporty Patriotic Shoes](https://www.trendhunter.com/trends/air-max-dn-sneaker.md)