# Knit Jacquard Sneakers The Nike Air Max 97 Ultra '17 'Jacquard' Sneakers are Stylishly Curvy By Michael Hemsworth | Published 2017-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-max-97 References: [hypebeast](https://hypebeast.com/2017/7/nike-air-max-97-ultra-17-black-white) & [nike](http://www.nike.com/) Jacquard is a fabric that is usually reserved for high-end fashions, but the [Nike](https://www.trendhunter.com/trends/flyknit-venture) Air Max 97 Ultra '17 'Jacquard' sneakers look to incorporate it into a somewhat laid-back piece of footwear. The sneakers consist of the classic iteration of the sneaker style along with a seamless [jacquard knit textile](https://www.trendhunter.com/trends/field-general-82-3) along with a synthetic upper. This is in combination with the [Air Max sole](https://www.trendhunter.com/trends/air-max-95-big-bubble) that provides comfort and stability for wearers. The Nike Air Max 97 Ultra '17 'Jacquard' sneakers are set to release as of August 1 and come as a stylish yet subtle option for footwear in order to change the perception of the otherwise laid-back shoe style. The shoes boast a seamless design for a snug fit that's comfortable and ergonomic. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Jacquard Sneakers:** Incorporating high-end fabric into casual footwear presents an opportunity for disruptive innovation in the sneaker industry. - **Knit Textile:** The use of seamless jacquard knit textile in sneakers opens up possibilities for comfort and style enhancements, creating room for disruptive innovation in the textile industry. - **Laid-back Shoe Style:** Changing the perception of laid-back shoe styles by introducing stylish and subtle options can lead to disruptive innovation in the fashion industry. ### Industries Being Reshaped - **Footwear:** Incorporating high-end fabric and seamless design into sneakers presents an opportunity for disruptive innovation in the footwear industry. - **Textile:** The use of jacquard knit textiles in sneakers opens up possibilities for disruptive innovation in the textile industry, combining comfort, style, and performance. - **Fashion:** Introducing stylish and subtle options to laid-back shoe styles can disrupt and change perceptions in the fashion industry, attracting a new customer base. ## Related on Trend Hunter - [Knitted Breathable Dynamic Sneakers](https://www.trendhunter.com/trends/flyknit-venture.md) - [Bulbous Dynamic Knitted Sneakers](https://www.trendhunter.com/trends/air-max-flyknit-venture.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [High-Tech Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8.md) - [Weaved Detail Collaborative Sneakers](https://www.trendhunter.com/trends/j-force-1.md) - [Heritage Dress Sneakers](https://www.trendhunter.com/trends/air-max-rk61.md) - [Vibrant Technical Running Sneakers](https://www.trendhunter.com/trends/nike-air-max-waffle.md) - [Responsive Dual-Chamber Sneakers](https://www.trendhunter.com/trends/nike-air-max-dn.md)