# Sport Team-Inspired Footwear Designs UNKNWN Releases a Nike Air Max 90 model for the Super Bowl By Kalin Ned | Published 2020-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-max-90-model References: [highsnobiety](https://www.highsnobiety.com/p/unknwn-nike-air-max-90-305/) & [unknwn](https://www.unknwn.com/) The latest Nike Air Max 90 model is ultra-slick, vibrant and quite elegant thanks to its [satin overlays](https://www.trendhunter.com/trends/air-max-plus-moonlight). Unveiled by Miami-based retailer UNKNWN, the footwear design is meant to embody the aesthetics of the [Miami Dolphins](https://www.trendhunter.com/trends/f1-cryptocom). The brand dropped only 54 pairs of the new Nike Air Max 90 model. This does not only mean that the sneakers are ultra-limited, but that the retailer has also tied them fully to the sporting event, as Super Bowl 2020 is the 54th event of its kind. Moreover, the shoes weren't up for purchase. Instead, UNKNWN gave out the footwear to lucky shoppers at its Wynwood location in Miami, building on the excitement of the game and facilitating a stronger relationship between the business and the consumers. Image Credit: UNKNWN ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 38% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Limited Edition Footwear:** Retailers can leverage limited edition footwear to increase customer engagement and build stronger relationships. - **Sports-inspired Footwear Design:** There is an opportunity for designers to create sports-inspired footwear that is both stylish and functional. - **Exclusivity Marketing:** Businesses can use exclusivity marketing to increase demand and create hype around new products. ### Who This Affects Most - **Retail:** Retailers can use limited edition footwear releases and exclusivity marketing to increase customer engagement and drive sales. - **Fashion:** Designers can create sports-inspired footwear designs that cater to the growing trend of athleisure and functional fashion. - **Sports:** Sports teams and leagues can partner with footwear brands to release limited edition products that showcase team spirit and increase fan engagement. ## Related on Trend Hunter - [Football Boot-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-plus-tiempo.md) - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Football League-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Futuristic Sporty Patriotic Shoes](https://www.trendhunter.com/trends/air-max-dn-sneaker.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Iconic Sneaker Anniversaries](https://www.trendhunter.com/trends/nike-air-max-day-1.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md)