# Midas Touch Kicks The Nike Air Max 90 Gold Foil Sneakers are Flashy By Robyn Currie | Published 2009-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-max-90-gold-foil References: [osneaker](http://osneaker.com/nike-air-max-90-gold-fo90.html) It seems that every couple of seconds someone is putting out a brand new sneaker. Sure they all claim to be supportive, and cool, but not all of them are the Nike Air Max 90 Gold Foil. Ya, you read right, gold foil. These Midas touched kicks are the latest of Nike’s more exclusive offerings. With only 24 being made, these bad boys are not going to cost as much as real gold, but the Nike Air Max 90 Gold Foil edition sure aren’t cheap. Check out the gallery for more pictures. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 30% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Limited Edition Sneakers:** Opportunity for disruptive innovation: Create limited edition sneakers with unique and luxurious materials to cater to collectors and enthusiasts. - **Flashy Footwear:** Opportunity for disruptive innovation: Develop flashy and eye-catching footwear designs to appeal to individuals seeking unique and attention-grabbing fashion statements. - **Exclusivity in Fashion:** Opportunity for disruptive innovation: Explore the concept of exclusivity in fashion by creating limited quantities of high-end products, targeting niche markets. ### Who This Affects Most - **Fashion Retail:** Opportunity for disruptive innovation: Utilize limited edition releases and unique designs to attract fashion-conscious consumers and differentiate from competitors. - **Luxury Goods:** Opportunity for disruptive innovation: Integrate luxurious materials and limited supply strategies to create highly coveted products and establish a strong brand image. - **Sneaker Culture:** Opportunity for disruptive innovation: Tap into the sneaker culture by offering exclusive and visually striking sneakers that inspire passion and drive demand. ## Related on Trend Hunter - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Silver Foil Logo Sneakers](https://www.trendhunter.com/trends/phoenix-open-colorway.md) - [Glittery Pink Lifestyle Sneakers](https://www.trendhunter.com/trends/rose-gold-colorway.md) - [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md) - [Metallic-Tinged Retro Sneaker Models](https://www.trendhunter.com/trends/metallic-gold-1.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Golden Tinged Basketball Sneakers](https://www.trendhunter.com/trends/kd-4.md) - [Metallic Indoor Soccer Sneakers](https://www.trendhunter.com/trends/liquid-gold-colorway.md)