# Crocodile Sneakers Limited-Edition 20th Anniversary Air Max 90's By peter tam | Published 2009-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-max-90-brown-crocodile-skin References: [vmvinc](http://www.vmvinc.com/store/goods.php?id=339) [Nike's](https://www.trendhunter.com/trends/snakeskin-colorway-2) collection of 20th Anniversary [Air Max 90's](https://www.trendhunter.com/trends/university-gold-2) continues to release, and the latest is the pair shown here in detail. They sport a metallic gold colorway constructed from crackled leather along with a classic white midsole and black accents. As with the other pairs involved in the collection, they are limited to 57 pairs worldwide. **Implications** - Businesses at the top of their game know that there is nothing that can't be juxtaposed with a little creativity, and hybrids like these [crocodile sneakers](https://www.trendhunter.com/trends/black-croc) are a great example of how there is a real consumer desire for creative products that blend two worlds together. You have to be really fearless to add a luxury material to a recreational type of footwear, but it's that kind of daring creativity that bored consumers definitely appreciate. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Luxury-rec Apparel:** The trend of mixing luxurious materials with recreational apparel presents an opportunity for daring creatives to satisfy consumer desire for unique products. - **Limited-edition Merchandise:** The popularity of limited-edition merchandise such as the Air Max 90's presents an opportunity for companies to increase exclusivity, scarcity, and demand for their products. - **Creative Product Juxtapositions:** Consumers' desire for unique products creates an opportunity for companies to experiment with creative product combinations, such as the integration of luxury materials into recreational apparel. ### Who This Affects Most - **Athletic Footwear:** The integration of luxurious materials into athletic footwear presents an opportunity for companies to differentiate themselves and create high-end products. - **Luxury Fashion:** The trend of mixing luxurious materials with recreational apparel creates an opportunity for luxury fashion brands to expand their audience and increase their market size. - **Limited-edition Collectibles:** The popularity of limited-edition merchandise such as Air Max 90's creates an opportunity for companies in the collectibles industry to produce and market exclusive items to collectors. ## Related on Trend Hunter - [Croc Leather Sneaker-Loafers](https://www.trendhunter.com/trends/red-croc.md) - [Animal-Inspired Patterned Footwear](https://www.trendhunter.com/trends/snakeskin-colorway-2.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Loafer-Sneaker Hybrid Shoes](https://www.trendhunter.com/trends/black-croc.md) - [Rapper-Collaborative Textural Sneakers](https://www.trendhunter.com/trends/concrete-boys-air-force-1.md) - [Faux Reptilian Slip-On Shoes](https://www.trendhunter.com/trends/nike-acg-moc-premium.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Animal Print-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-samba-2.md)