# Bleached Denim Sportswear The Latest Nike Air Max 90 Bleached Denim Collection is Super Retro By M | Published 2014-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-max-90-bleached-denim References: [kicksonfire](http://www.kicksonfire.com/2014/08/25/bleached-denim-finds-way-onto-nike-air-max-90-courtesy-atmos/) & [nike](http://www.nike.com/us/en_us/) In an attempt to revive retro 90s fashion crazes for the modern day athlete [Nike](https://www.trendhunter.com/trends/thunderstorm-colorway) created the Nike Air Max 90 Bleached Denim line that infuses the look of bleached denim into the brand's popular snapbacks, T-shirts and shoes. Remember in the 90s when everyone owned a pair of [dark wash denims](https://www.trendhunter.com/trends/tonal-black-denim) that were covered in a tie-dye bleached pattern? Well if you thought that fashion craze was put to rest think again. The bleached denim look is making a comeback and this time it's with Nike's latest sportswear collection. The Nike Air Max 90 Bleached Denim line features a black, red and white color scheme juxtaposed with the faded and psychedelic look that is perfect for the fall season. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Revamped Retro Sportswear:** Brands can innovate by reviving retro fashion crazes and incorporating them into modern athletic wear. - **Psychedelic Faded Prints:** Patterns with faded, tie-dye or psychedelic looks can create a unique and nostalgic aesthetic in sportswear. - **Denim-infused Activewear:** Combining the look and texture of denim with athletic wear can provide a new and innovative style for fashion-savvy athletes. ### Where This Applies - **Athletic Wear:** Sportswear companies can add nostalgic design elements to their products to create unique and appealing styles for their customers. - **Fashion and Apparel:** Apparel companies can incorporate the look and feel of denim into their active wear designs, producing innovative and stylish clothing. - **Footwear:** Just like Nike's Air Max 90 Bleached Denim line, incorporating pattern and texture into sneaker designs can provide a new and exciting look for consumers. ## Related on Trend Hunter - [Denim-Detailed Lifestyle Sneakers](https://www.trendhunter.com/trends/bleached-denim-air-jordan.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Retro Brightly Accented Runners](https://www.trendhunter.com/trends/air-max-craze.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Dark Denim Rework Sneaker](https://www.trendhunter.com/trends/tonal-black-denim.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Futuristic Sporty Patriotic Shoes](https://www.trendhunter.com/trends/air-max-dn-sneaker.md)