# Nitrogen-Infused Footwear The Nike Air Max 720 ISPA Sneakers are Inspired by the Zoom Turf By Michael Hemsworth | Published 2019-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-max-720-ispa References: [uncrate](https://uncrate.com/nike-air-max-720-ispa-sneakers/) & [nike](http://nike.com) The [Nike](https://www.trendhunter.com/trends/air-max-dn8) Air Max 720 ISPA sneakers are a new style within the ISPA line that aims to deliver exceptional style and functionality that will be admired by athletic consumers alike. The sneakers draw inspiration from the Zoom Turf style from 1996 and feature the [largest heel Air pocket](https://www.trendhunter.com/trends/air-max-1000) seen on a style from the brand. The Air pocket is filled with nitrogen, which is emblazoned on the rear of the heel with lettering that reads, "[Contains High-Pressure Nitrogen](https://www.trendhunter.com/trends/rossignol-vezor)" as a reminder to wearers and perhaps a warning to onlookers. The Nike Air Max 720 ISPA sneakers feature rubber pods on the outsole for extra grip, will retail at a price point of $209 and are slated for a release this upcoming weekend. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Nitrogen-infused Footwear:** The use of nitrogen-infused technology in footwear presents an opportunity for innovative and enhanced cushioning systems. - **ISPA Line:** The ISPA line by Nike showcases a trend in designing sneakers that marry style and functionality for athletic consumers. - **Largest Heel Air Pocket:** The incorporation of the largest heel Air pocket in the Nike Air Max 720 ISPA sneakers demonstrates a trend in maximizing comfort and performance. ### Sectors Adopting This - **Athletic Footwear:** The use of nitrogen-infused technology and innovative cushioning systems in athletic footwear can disrupt the traditional comfort standards and attract customers seeking advanced performance. - **Fashion and Sportswear:** The ISPA line by Nike presents a disruptive opportunity to bridge fashion and sportswear by combining style and functionality in sneakers, appealing to fashion-conscious athletes. - **Sports Equipment Manufacturing:** The integration of the largest heel Air pocket in the Nike Air Max 720 ISPA sneakers highlights the disruptive potential of innovative cushioning systems in sports equipment manufacturing, offering a competitive edge in performance products. ## Related on Trend Hunter - [High-Tech Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8.md) - [Futuristic Layered Sneaker Models](https://www.trendhunter.com/trends/air-max-portal.md) - [Comfort-Inspired Men's Shoes](https://www.trendhunter.com/trends/nike-released-air-max-dns.md) - [Versatile Cushioning Sneakers](https://www.trendhunter.com/trends/nike-pegasus-premium.md) - [Trail-Ready Hiking Sneakers](https://www.trendhunter.com/trends/air-max-plus-hiker-boot.md) - [Men's Mesh Running Shoes](https://www.trendhunter.com/trends/flamelike-caging-design.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Boldly Designed Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder.md) - [Layered Weatherized Breathable Sneakers](https://www.trendhunter.com/trends/goretex-nike-air-max-90.md)