# Gold Rush Kicks The Gold Nike Air Max 3 Makes Me Want to Go for the Gold By Michael Hines | Published 2010-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-max-3 References: [streetlevel](http://www.streetlevel.com/2010/03/15/nike-air-max-3-white-metallic-gold/) & [unlocked.footlocker](http://unlocked.footlocker.com/blog/2010/03/12/nike-air-max-3-whitemetallic-gold-at-house-of-hoops/) The new [Nike](https://www.trendhunter.com/trends/air-max-plus-moonlight) Air Max 3 is bringing bling back to shoes. Bling, you were sorely missed. The Nike Air Max 3 is probably out of my price range. I can't afford [golden-colored anything](https://www.trendhunter.com/trends/kd-4) at this point in my life, but I still want these shoes. The biggest baller on the court can now be easily identified, thanks to these shoes. **Implications** - Though athletic apparel and street style have both always been associated with a lower price range, its popularity has catapulted pieces from this fashion segment into haute couture territory. Stars like Kanye West have made it cool to dress with urban flair, resulting in a higher demand for pieces such as jeans, [exclusive sneakers](https://www.trendhunter.com/trends/metallic-gold-1) and athletic apparel. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Blinged-out Fashion:** Disruptive innovation opportunity: Create affordable, blinged-out fashion items that cater to the demand for luxury street style. - **Haute Couture Sportswear:** Disruptive innovation opportunity: Design high-end sportswear that combines athletic functionality with couture fashion to meet the growing demand for fashionable athletic apparel. - **Urban-inspired Footwear:** Disruptive innovation opportunity: Develop urban-inspired footwear that merges style and performance, targeting consumers who want to make a bold fashion statement. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrate technology and luxury materials into fashion, creating unique and high-value products. - **Sportswear:** Disruptive innovation opportunity: Innovate sportswear design, focusing on aesthetic appeal and functionality to meet the demand for fashionable athletic apparel. - **Footwear:** Disruptive innovation opportunity: Combine fashion-forward design and innovative materials to create footwear that stands out in the market and appeals to fashion-conscious consumers. ## Related on Trend Hunter - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Glittery Pink Lifestyle Sneakers](https://www.trendhunter.com/trends/rose-gold-colorway.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Metallic-Tinged Retro Sneaker Models](https://www.trendhunter.com/trends/metallic-gold-1.md) - [Minimal Sleek Basketball Shoes](https://www.trendhunter.com/trends/pure-money.md) - [Retro Brightly Accented Runners](https://www.trendhunter.com/trends/air-max-craze.md) - [Ultra-Cushioned Crystal-Covered Sneakers](https://www.trendhunter.com/trends/nike-vomero-plus.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Silver Foil Logo Sneakers](https://www.trendhunter.com/trends/phoenix-open-colorway.md)