# Watermelon-Toned Sneakers The Nike Air Max 1s Received a Fruity Makeover with a Vibrant Colorway By Amy Duong | Published 2018-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-max-1s References: [hypebeast](https://hypebeast.com/2018/3/nike-air-max-1-watermelon-release) & [nike](https://www.nike.com/ca/en_gb/?ref=https://hypebeast.com/2018/3/nike-air-max-1-watermelon-release) The iconic [Nike](https://www.trendhunter.com/trends/peach-and-teal) Air Max 1s silhouette receives a brand new [vibrant colorway](https://www.trendhunter.com/trends/vivid-purple-colorway) entitled 'Watermelon.' This version first made its debut back in February, but it is now official and available for purchase online on the label's website. The fruity new tones keep the brand's original design, with elevated designs upgrading the materials. The Nike Air Max 1s Watermelon sneakers have 'Summit White' coated as the base canvas to the leather overlay in a 'Pure Platinum.' On the upper, the [pink colored](https://www.trendhunter.com/trends/air-max-sunder-1) 'Sunset Pulse' accents the brand's swoosh logo, as well as its branding details on the shoe's heel. 'Kinetic Green' hues coat the midguard in a suede fabric material, as well as the eyelets, the tongue branding accents, and the outsole. The Nike Air Max 1s Watermelon is priced at $110 USD and is available online. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 55% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Vibrant Colorways:** The Nike Air Max 1s Watermelon sneakers showcase a fruity and vibrant colorway, presenting an opportunity for brands to experiment with bold and eye-catching colors in their footwear designs. - **Elevated Designs:** The Nike Air Max 1s Watermelon sneakers feature elevated designs that upgrade the materials, indicating an opportunity for shoe manufacturers to incorporate premium materials and unique textures in their own product lines. - **Collaborative Customization:** The customizable nature of Nike Air Max 1s Watermelon sneakers offers an opportunity for brands to collaborate with customers, allowing them to create their own personalized and unique shoe designs. ### Where This Applies - **Footwear Manufacturing:** The Nike Air Max 1s Watermelon sneakers highlight the potential for footwear manufacturers to explore vibrant colorways and elevated designs, catering to consumers looking for unique and eye-catching shoe options. - **Fashion Retail:** Fashion retailers can leverage vibrant colorways like the Nike Air Max 1s Watermelon sneakers to appeal to fashion-forward consumers seeking bold and trendy footwear choices. - **Athletic Brands:** Athletic brands can take inspiration from the Nike Air Max 1s Watermelon sneakers to introduce vibrant and elevated designs in their athletic footwear collections, providing athletes with stylish options that combine performance and aesthetics. ## Related on Trend Hunter - [Tropical-Inspired Sneaker Colorways](https://www.trendhunter.com/trends/peach-and-teal.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Green-Tinged Layered Sneakers](https://www.trendhunter.com/trends/evergreen-aura.md) - [Classic Technical Running Shoes](https://www.trendhunter.com/trends/air-max-waffle.md) - [Monochromatic Metallic Sneakers](https://www.trendhunter.com/trends/air-max-90-usa.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Sunset-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/air-max-dn-1.md) - [Bold Tonal Gradient Sneakers](https://www.trendhunter.com/trends/air-max-plus-6.md)