# Dutch Heritage Sneakers Patta and Nike Team Up to Launch Nike Air Max 1 'Noise Aqua' By Niko Pajkovic | Published 2021-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-max-1-noise-aqua References: [hypebeast](https://hypebeast.com/2021/10/patta-nike-air-max-1-noise-aqua-dh1348-004-release-info) & [patta.nl](https://www.patta.nl/) Dutch streetwear brand [Patta](https://www.trendhunter.com/trends/patta-air) has partnered with [Nike](https://www.trendhunter.com/trends/thunderstorm-colorway) to drop the Air Max 1 'Noise Aqua,' a blue and beige silhouette similar to Nike's popular 'Monarch' model. This will be the fifth time Patta has worked with Nike on a pair of collaborative sneakers, so it makes sense that the brand looked to finally tackle one of Nike's most iconic silhouettes. The shoe's leather and nylon upper has been treated with Pure Platinum coloring, while its Swoosh logo and mudguards are dressed with a deeper blue hue. Each pair of the new Air Max 1's comes packaged in a unique collectors box that pays tribute to Patta's Surinamese heritage. The new sneakers will be released by Patta and Nike on October 29, and later at select retailers such as [SNKRs](https://www.trendhunter.com/trends/air-max-rk61) on November 5. Image Credit: Patta ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 28% | Activity: 26% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Sneaker Collections:** More and more streetwear brands are partnering with established sneaker companies to create new collections and tap into each others' fanbases. - **Heritage-inspired Packaging:** Consumer goods brands are using unique and culturally significant packaging to appeal to consumers and reinforce brand identity. - **Interest in Iconic Sneaker Silhouettes:** Consumers are showing renewed interest in classic sneaker models, leading to increased collaborations and re-releases. ### Sectors Adopting This - **Streetwear Fashion:** Collaborative sneaker collections provide opportunities for established brands to freshen up their offerings while attracting new consumers. - **Consumer Goods Packaging:** Innovative, culturally significant packaging can help brands stand out in increasingly crowded markets. - **Athletic Footwear Manufacturing:** Interest in classic sneaker designs presents an opportunity for footwear companies to tap into nostalgic consumer sentiment while also introducing new technology and materials. ## Related on Trend Hunter - [Collaborative Technical Sneakers](https://www.trendhunter.com/trends/patta-air.md) - [Collaborative Vibrant Tonal Sneakers](https://www.trendhunter.com/trends/991v2-sneaker.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Bold Gradient Tonal Sneakers](https://www.trendhunter.com/trends/aqua-colorway.md) - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md)