# Obscure Turf-Covered Sneakers The Nike Air Max 1 Grass Sneaker Has a Distinctly Shaggy Upper By Michael Hemsworth | Published 2019-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-max-1-grass References: [yankodesign](http://www.yankodesign.com/2019/01/18/nikes-grass-air-max-1s-are-for-real/) The [Nike](https://www.trendhunter.com/trends/leaf-camo) Air Max 1 Grass sneakers have been designed as an unexpectedly obscure footwear variety from the brand that will offer shoe enthusiasts a new must-have option to pick up. The sneaker is characterized by a [grass upper section](https://www.trendhunter.com/trends/evergreen-aura) that looks and feels like turf, which makes it appear as though it's covered in a freshly cut section of lawn. This gives the sneakers a distinctly [textured look and feel](https://www.trendhunter.com/trends/brain-dead-x-adidas-forest-hills) from close up and afar, which will make them an essential footwear option for consumers looking to complete their collection with a touch of obscurity. The Nike Air Max 1 Grass sneakers have white midsole along with a visible Air cushion to further accentuate the upper grass-covered section. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Obscure Sneaker Varieties:** Developing sneakers with unconventional and attention-grabbing design elements can disrupt the traditional sneaker market. - **Textured and Shaggy Sneaker Designs:** Creating sneakers with unique textures and materials can offer consumers a distinctive and appealing footwear option. - **Unconventional Materials in Footwear:** Exploring non-traditional materials, like grass, in sneaker construction allows for creative and disruptive shoe designs. ### Who This Affects Most - **Footwear:** The footwear industry can capitalize on the demand for unique and obscure sneaker designs by offering innovative products that appeal to fashion-conscious consumers. - **Fashion:** Integrating unconventional and textured sneaker designs into fashion trends can create distinctive and statement-making footwear options for consumers. - **Athleisure:** Incorporating unconventional materials, like grass, into athleisure footwear can disrupt the market and attract consumers seeking stylish and innovative sports-inspired fashion. ## Related on Trend Hunter - [Textured Seasonal Sneakers](https://www.trendhunter.com/trends/leaf-camo.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Green-Tinged Layered Sneakers](https://www.trendhunter.com/trends/evergreen-aura.md) - [Icy-Inspired Textural Golf Sneakers](https://www.trendhunter.com/trends/air-pegasus-89-g.md) - [Trail-Ready Hiking Sneakers](https://www.trendhunter.com/trends/air-max-plus-hiker-boot.md) - [Bold Gradient Tonal Sneakers](https://www.trendhunter.com/trends/aqua-colorway.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Faux Dirty Sneakers](https://www.trendhunter.com/trends/air-force-1-low-dirty-triple-white.md) - [Football Boot-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-plus-tiempo.md)