# Futuristic Hoverboard Boots The Nike Air Mag is Finally Real and It Supports Parkinson's Research By Charlotte Joyce Kidd | Published 2015-10-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-mag References: [theverge](http://www.theverge.com/2015/10/21/9581329/nike-back-to-the-future-shoes-marty-mcfly-air-mag) & [gq](http://www.gq.com/story/nike-back-to-the-future-air-mag-sneakers-release-2015) Back to the Future fans have been hoping for a real version of the [Nike](https://www.trendhunter.com/trends/air-flightposite) Air Mag ever since the futuristic hoverboard-riding sneakers appeared in a cult classic film. Now, the Nike Air Mag is finally a real shoe. The first-ever pair of real Nike Air Mags was presented today to Michael J. [Fox](https://www.trendhunter.com/trends/handdrawn-sketch), since Fox played protagonist Marty McFly in the Back to the Future series. The beloved actor has made his struggle with Parkinson's Disease public knowledge, and runs an organization to fund research for a cure. The Nike Air Mag shoes gifted to the inspiring actor were accompanied by a letter, in which Nike pledged proceeds from future pairs of Nike Air Mags to Parkinson's Research. Nike Air Mag sneakers will be made available to the general public in 2016, but in the meantime, everyone can enjoy this inspiring moment. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 77% | Activity: 79% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Real Nike Air Mag:** Disruptive innovation opportunity: The creation of a real version of the iconic Nike Air Mag sneakers presents the opportunity to tap into nostalgic and fandom-driven consumer demand. - **Support for Parkinson's Research:** Disruptive innovation opportunity: The pledge of proceeds from future sales of Nike Air Mags to Parkinson's Research highlights the potential for corporate partnerships and cause-related marketing campaigns. - **Cult Classic-inspired Fashion:** Disruptive innovation opportunity: The popularity and demand for the Nike Air Mag shoes demonstrates the market potential for creating fashion items inspired by cult classic films and TV shows. ### Industries Being Reshaped - **Sporting Goods:** Disruptive innovation opportunity: The creation of the real Nike Air Mag sneakers opens up possibilities for further innovation in the sporting goods industry, including the development of futuristic athletic footwear. - **Fashion:** Disruptive innovation opportunity: The cult following of the Nike Air Mag shoes indicates the potential for leveraging nostalgia and pop culture to drive innovation in the fashion industry. - **Pharmaceuticals:** Disruptive innovation opportunity: The collaboration between Nike and Parkinson's Research highlights the potential for partnerships between pharmaceutical companies and other industries to support medical research and raise awareness. ## Related on Trend Hunter - [Villain-Inspired Futuristic Sneakers](https://www.trendhunter.com/trends/air-flightposite.md) - [Metallic-Tinged Retro Sneakers](https://www.trendhunter.com/trends/total-90-shox-magia.md) - [3D-Printed Sports Sneakers](https://www.trendhunter.com/trends/nike-air-max-1000.md) - [Robotic Brace Walking Shoes](https://www.trendhunter.com/trends/nike-project-amplify.md) - [Video Game Console Sneakers](https://www.trendhunter.com/trends/nike-air-snes.md) - [Boldly Tonal Patient-Designed Sneakers](https://www.trendhunter.com/trends/2024-doernbecher-freestyle.md) - [High-Tech Dynamic Sneakers](https://www.trendhunter.com/trends/air-max-dn8.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md)