# Iconic Rapper Footwear The Nike Air Foamposite Yeezy Shoe is the Ultimate Collaboration By Itai Buenahora | Published 2014-03-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-foamposite-yeezy References: [kicksonfire](http://www.kicksonfire.com/2014/03/08/kof-mailbox-nike-air-foamposite-pro-yeezy-video/) The [Nike](https://www.trendhunter.com/trends/air-flightposite) Air Foamposite Pro Yeezy shoe brings forth a renowned, retro look with a new-age colorway, fusing its world-famous sneaker model with that of Kanye West’s Nike Air Yeezy IIs. This beetle-inspired Nike model that originated in 1996 has been a popular choice throughout the years for sneaker heads worldwide. Whether used for running or partaking in sports, the Foamposites have thrived in the sneaker industry since their arrival. Consisting of all-new black upper with carbon fiber elements, solar red accents, faux reptile trim, and even a glow in the dark outsole and interior lining, there is surely no doubting the influence of Mr. West in these sneakers. Take a prevailing sneaker model and fuse it with one of the most successful hip-hop artists, and you’re “Bound to fall in love.” ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Sneakers:** Bringing a retro sneaker model with new-age colorways presents an opportunity for designers to capitalize on nostalgia while incorporating modern elements. - **Celebrity Collaborations:** Partnering with popular figures in entertainment can generate buzz and demand for products, leading to successful collaborations. - **Personalized and Limited-edition Sneakers:** Creating unique and limited-edition sneakers, such as the Nike Air Foamposite Yeezy, allows brands to target specific markets and increase product value. ### Where This Applies - **Footwear:** The footwear industry can take advantage of trendsetting collaborations and innovative designs to stand out in the market. - **Fashion and Apparel:** Fashion and apparel companies can explore niche markets by partnering with popular artists and incorporating unique design elements into their products. - **Entertainment:** Collaborations between entertainment and fashion industries, such as Kanye West and Nike, can generate increased exposure and revenue for both parties. ## Related on Trend Hunter - [Villain-Inspired Futuristic Sneakers](https://www.trendhunter.com/trends/air-flightposite.md) - [Crisp Triple White Footwear](https://www.trendhunter.com/trends/air-foamposite.md) - [Rapper-Collaborative Textural Sneakers](https://www.trendhunter.com/trends/concrete-boys-air-force-1.md) - [Futuristic Slip-On Sneaker Models](https://www.trendhunter.com/trends/nike-clogposite.md) - [Dynamic Collaborative Bright Clogs](https://www.trendhunter.com/trends/clogposite-2.md) - [Villain-Centric Collaboration Sneakers](https://www.trendhunter.com/trends/tekken-8.md) - [Retro Gradient-Detailed Joint Sneakers](https://www.trendhunter.com/trends/courtposite.md) - [Bumblebee-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/air-max-95-3.md) - [Brown Tonal Dynamic Footwear](https://www.trendhunter.com/trends/air-flightposite-1.md)