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# Glowing Supernatural Sneakers
The 'Nike Air Foamposite One ParaNorman' Shoe Embraces Weird

By Cody Turner | Published 2012-08-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-foamposite-one-paranorman
References: [highsnobiety](http://www.highsnobiety.com/2012/08/15/paranorman-x-nike-air-foamposite-one/) & [highsnobiety](http://www.highsnobiety.com/2012/08/14/nike-air-foamposite-one-paranorman-teaser/)

In honor of the new animated film 'ParaNorman,' the '[Nike](https://www.trendhunter.com/trends/air-flightposite) Air Foamposite One ParaNorman' shoes are set to be released. The movie is set to premier on August 17th, and Nike plans to release the shoe around the same time.

The ParaNorman sneaker comes with a bunch of tiny details, including the words "Weird Wins" embroidered on the the heel's pull tags, the letters "P" and "N" on the tongues and [glow-in-the-dark green soles](https://www.trendhunter.com/trends/kai-2-white-phantom). These supernatural sneakers are sure to be a hit on the basketball courts.

[ParaNorman](http://www.youtube.com/watch?v=0zIjLA8NGLY&feature=player_embedded) is an animated film that involves a misunderstood boy who has the ability to speak to the dead and has to save his town from a century's-old curse.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 75% | Activity: 84% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Animated Film Collaborations:** Nike's collaboration with the animated film 'ParaNorman' showcases the trend of fashion brands partnering with entertainment properties to create limited edition products.
- **Glow-in-the-dark Sneakers:** The inclusion of glow-in-the-dark green soles in the 'Nike Air Foamposite One ParaNorman' shoes represents the trend of footwear incorporating innovative and eye-catching materials.
- **Personalized Shoe Details:** The embroidered phrases and distinct logos on the ParaNorman sneakers highlight the trend of customization and personalization in footwear design.

### Industries Being Reshaped

- **Fashion & Entertainment:** The collaboration between Nike and 'ParaNorman' demonstrates the potential for fashion and entertainment industries to cross-promote and create unique consumer experiences.
- **Footwear:** The inclusion of glow-in-the-dark elements in the 'Nike Air Foamposite One ParaNorman' shoes presents an opportunity for the footwear industry to explore the use of innovative materials and designs.
- **Film & Merchandise:** The release of the 'Nike Air Foamposite One ParaNorman' shoes in conjunction with the film 'ParaNorman' showcases the potential for film studios to collaborate with merchandise manufacturers and capitalize on fan engagement.

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