# Firey Red Camo Kicks The Nike Air Foamposite ‘Doernbecher’ is a Charity Sneaker By Thomas Wade-West | Published 2013-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nike-air-foamposite-doernbecher References: [kicksonfire](http://www.kicksonfire.com/2013/09/28/nike-air-foamposite-one-prm-doernbecher-first-looks/) The New Nike Air Foamposite Doernbecher sneaker is special for two reasons: 1) the foamposite is a legendary sell-out sneaker, and 2) all proceeds go directly to the [Doernbecher hospital](https://www.trendhunter.com/trends/doernbecher-freestyle) in Portland Oregon. The Nike Air Foamposite follows suit on other Doernbecher releases in the past (and present—see the new [Jordan](https://www.trendhunter.com/trends/pointe-hyper-royal) Doernbecher 10) by allowing a patient of the Doernbecher hospital to design the sneaker, then upon release use the proceeds for the hospital itself. Nike has been a major part of this charity movement with the [DB](https://www.trendhunter.com/trends/db-ramverk-pro-backpack) hospital particularly because its headquarters are located in Portland, and this is a fantastic cause. This particular colorway features a black and red upper alongside the classic outsole and carbon fiber. The kicks come with a hangtag of the DB patient himself. Check out this upcoming release later this year for more information. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 42% | Activity: 91% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Charity Sneakers:** Opportunity for brands to collaborate with charities and create special edition sneakers where proceeds go to a good cause. - **Patient-designed Products:** Companies can offer customers the chance to have products designed by patients or individuals facing unique challenges, creating a meaningful and personalized product. - **Fashion for a Cause:** Combining fashion and philanthropy by creating products that raise awareness and funds for charitable organizations, opening up new marketing opportunities. ### Industries Being Reshaped - **Footwear:** Brands in the footwear industry can leverage the popularity of limited edition charity sneakers to build customer loyalty and increase sales. - **Fashion:** Fashion brands can explore partnerships with hospitals or charities to create patient-designed products, offering a unique and socially conscious offering to customers. - **Healthcare:** Hospitals and healthcare organizations can collaborate with brands to design and sell patient-designed products, generating additional revenue for charitable efforts. ## Related on Trend Hunter - [Boldly Tonal Patient-Designed Sneakers](https://www.trendhunter.com/trends/2024-doernbecher-freestyle.md) - [Neon-Tinged Performance Footwear](https://www.trendhunter.com/trends/air-foamposite-one-1.md) - [Villain-Inspired Futuristic Sneakers](https://www.trendhunter.com/trends/air-flightposite.md) - [Crisp Triple White Footwear](https://www.trendhunter.com/trends/air-foamposite.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Pink-Tonal Collaborative Sneakers](https://www.trendhunter.com/trends/pink-foam.md) - [Villain-Centric Collaboration Sneakers](https://www.trendhunter.com/trends/tekken-8.md) - [Dark Red Skateboarding Sneakers](https://www.trendhunter.com/trends/dark-team-red.md)