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# Powered Custom-Fit Sneakers
The Nike Adapt Auto Max Sneaker Has FitAdapt Technology

By Michael Hemsworth | Published 2020-03-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-adapt-auto-max
References: [uncrate](https://uncrate.com/nike-adapt-auto-max-sneaker/) & [nike](https://www.nike.com/launch/t/adapt-auto-max-motherboard-amd?CP=EUNS_AFF_AWIN_CA_78888_Skimlinks_170179&awc=16331_1585590067_1c109912e695710096d2f871f5ecad0b)

The [Nike](https://www.trendhunter.com/trends/nike-air-max-dn) Adapt Auto Max sneaker is a futuristic footwear style that highlights an array of high-tech features to provide wearers with a customized fit that meets their needs for comfort and personalization.

Priced at $400, the sneakers are outfitted with the FitAdapt technology that features [power laces](https://www.trendhunter.com/trends/instapump-fury-3) that can be set to the perfect tension; users can change up the fit directly from their smartphone or [Apple Watch](https://www.trendhunter.com/trends/bandletic-atlas-outdoor-case-band) as they go. Users can also take advantage of manual controls on the side of the sneaker to make changes without the need for a smart device to maximize capabilities for wearers.

The Nike Adapt Auto Max sneaker can also be set to respond to changes with a voice assistant to change up the fit or indicator color with a simple spoken command.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 70% | Activity: 64% | Freshness: 9%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Fitadapt Technology:** The development of FitAdapt technology for footwear customization presents opportunities for further innovation in smart footwear.
- **Power Laces:** Power laces technology advancement allows for integrated wearable tech and automation in footwear creating opportunities for connected devices.
- **Voice Assistant Integration:** The integration of voice assistant in footwear technology will change the way users interact with their shoes and present opportunities for further innovation.

### Industries Being Reshaped

- **Footwear:** FitAdapt technology and power laces advancements create disruptive innovation opportunities for footwear manufacturing companies to integrate automation and smart features in their products.
- **Wearable Technology:** Power laces and voice assistant integration in footwear creates opportunities for the wearable technology industry to expand the range of smart devices to include footwear devices.
- **Smart Home Technology:** The integration of voice assistant capabilities in footwear technology presents an opportunity for the smart home technology industry to expand their reach into a new avenue of connected devices.

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