# Fishy Footwear The Nike 78 Aquarium Shoe by Weiden + Kennedy is Beyond Belief By Ryan Hinkson | Published 2010-05-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nike-78-aquarium-shoe References: [neatorama](http://www.neatorama.com/2010/05/21/shoe-aquarium/) & [wktokyo.jp](http://www.wktokyo.jp/blog/?p=2587) The [Nike](https://www.trendhunter.com/trends/aqua-swoosh) 78 art project is spawning the kind of creative products that are beyond belief, and it begins with the Nike 78 Aquarium shoe. This fishy footwear, designed by the Weiden + Kennedy ad agency, is one of the coolest things I have ever seen. Despite not being able to wear these kicks, I would love to get my hand on a pair of Nike 78 Aquarium shoes--even if I can't actually get my feet into them. **Implications** - The credit for the development of this impressive art project and ad campaign can be given to prestigious ad agency Wieden+Kennedy's Tokyo offices. Nike is a company that has staked its entire identity on being the best in conceptualizing, producing, and presenting athletic wear to the public, and this ad only serves to further enhance that carefully cultivated reputation. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Aquarium Shoes:** Creating shoes with aquariums provides an opportunity for further experimentation with unique products in the footwear industry. - **Art-inspired Footwear:** Designing footwear as an art project opens up a new segment in the footwear industry and creates an opportunity for creative and unique designs. - **Interactive Advertising Campaigns:** Incorporating interactive and engaging elements in advertising campaigns, such as the Nike 78 Aquarium Shoe, can enhance brand identity and create a memorable experience for consumers. ### Who This Affects Most - **Footwear:** Footwear companies can explore new design concepts by incorporating elements from other industries, such as aquariums, to create unique and innovative products. - **Art and Design:** Exploring collaborations between art and design can lead to the creation of unique and creative products, such as the Nike 78 Aquarium Shoe. - **Advertising:** Incorporating interactive and engaging elements in advertising campaigns, such as the Nike 78 Aquarium Shoe, can enhance brand identity and create a memorable experience for consumers. ## Related on Trend Hunter - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Footwear Aquarium Partnerships](https://www.trendhunter.com/trends/monterey-bay-aquarium.md) - [Summer-Ready Sporty Slip-Ons](https://www.trendhunter.com/trends/aqua-swoosh.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [Dynamic Aqua-Tonal Joint Footwear](https://www.trendhunter.com/trends/gelkayano-20.md) - [Artful Solid Silver Sneakers](https://www.trendhunter.com/trends/gelnimbus-101-1.md) - [Animal-Inspired Patterned Footwear](https://www.trendhunter.com/trends/snakeskin-colorway-2.md)