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# Midnight Wakeboard Sessions
The Nike 6.0 Retention Wakeskate Jam Shows Extreme Water Sports

By Matt Ho | Published 2011-09-09 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/nike-60-retention-wakeskate-jam
References: [freshngood](http://www.freshngood.com/?p=57689) & [vimeo](http://vimeo.com/28513598)

When it comes to epic ads involving stunts, the [Nike](https://www.trendhunter.com/trends/scary-good) 6.0 Retention Wakeskate Jam definitely ranks up there as one of the best.

For those who have seen the Nike 6.0 campaigns over the summer, the brand continues to bring their a-game when it comes to short flicks. The wakeskate team representing the company has been filming a lot as of late, so it’s only fitting that an event be planned. So Nike decided to make a Pro/Am invitational in Nahunta, GA and have the best of the best show off a couple of stunts. The result is an epic nighttime session that, in a way, beautifies the sport. The Nike 6.0 Retention Wakeskate Jam is definitely a must-see for those who enjoy [extreme sports](https://www.trendhunter.com/trends/25-hour-skatepark).

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 6% | Activity: 31% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### What's Driving This Trend

- **Extreme Water Sports:** Embracing extreme water sports as a growing trend presents opportunities for innovative equipment, apparel, and event experiences.
- **Nighttime Sessions:** Exploring nighttime sessions in extreme sports opens up opportunities for event organizers and brands to create unique and captivating experiences.
- **Pro/am Invitational:** Hosting Pro/Am invitational events in niche sports provides chances for athletes, brands, and sponsors to showcase talent and engage with dedicated fan bases.

### Who This Affects Most

- **Sports Equipment:** The trend in extreme water sports creates a demand for specialized and innovative sports equipment, such as wakeskates, skateboards, and protective gear.
- **Apparel:** The rise of extreme water sports creates a need for durable and stylish apparel suited for active water enthusiasts.
- **Event Management:** The popularity of extreme sports events, like the Nike 6.0 Retention Wakeskate Jam, opens up opportunities for event management companies to create and execute unique experiences for participants and spectators.

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