# Alluring Surfer Girl Lookbooks The Spring/Summer 2011 Nike 6.0 Women's Lookbook By Michael Hines | Published 2011-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-6-0-women-s-lookbook References: [highsnobette](http://www.highsnobette.com/news/2011/01/25/nike-6-0-woman-spring-summer-2011-look-book/) & [tinyurl](http://tinyurl.com/6x9tnev) Ladies, the wait for summer will be unbearable after you see the new Spring/Summer 2011 [Nike](https://www.trendhunter.com/trends/nike-and-stssy) 6.0 Women’s lookbook. This lookbook features female athletes Monyca Byrne-Wickey, Carissa Moore, Ellery Hollingsworth and Lakey Peterson sporting the hottest in [Nike activewear](https://www.trendhunter.com/trends/nikeskims-collection). I applaud Nike’s use of actual female athletes in their new lookbook. I’d much rather see actual surfers modeling Nike’s new board shorts than some pouty-faced model who has probably never ridden a wave in her life. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 88% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Female Athlete Activewear:** Activewear featuring female athletes as models disrupts traditional modeling standards. - **Authentic Representation Lookbooks:** Using authentic representations of athletes in lookbooks disrupts traditional fashion industry standards. - **Sports-inspired Fashion:** Combining sports and fashion creates innovative product opportunities for both industries. ### Who This Affects Most - **Fashion Industry:** Fashion brands can disrupt their industry by using authentic representations of athletes in their lookbooks. - **Athletic Apparel Industry:** Using female athletes as models can create disruptions in the athletic apparel industry and disrupt traditional marketing methods. - **Sports Industry:** Sports brands can expand their offerings by combining sports and fashion to create innovative products that disrupt both industries. ## Related on Trend Hunter - [Streetwear-Informed Surfboards](https://www.trendhunter.com/trends/nike-and-stssy.md) - [Women's Sportswear Flip Flops](https://www.trendhunter.com/trends/nike-calm-flip-flops.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md)