# Rain-Resistant Running Apparel Suit-Up in the Nike 2011 Athletic Training Shield Collection By Matt Ho | Published 2011-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nike-2011-athletic-training-shield-collection References: [freshnessmag](http://www.freshnessmag.com/2011/11/16/nike-athletic-training-shield-collection-holiday-2011/) & [nike](http://www.nike.com/nikeos/p/nike/language_select/) Don’t let the rain stop you from going on a run, because the [Nike](https://www.trendhunter.com/trends/nike-juniper-trail-2-goretex) 2011 Athletic Training Shield Collection is here to make sure that weather doesn’t become a deterring factor in exercise. The Nike 2011 Athletic Training Shield Collection is part of the sports brand’s Holiday season series. The line has several high-performance gear designs to withstand just about any harsh climate. This includes the Nike Free TR2 with a flexible upper that’s [wind-proof and water-proof](https://www.trendhunter.com/trends/rainproofstyle-sneakers). Nike will also be throwing in the [Shield K.O](https://www.trendhunter.com/trends/deodorant-design). Hoodie that features a soft fleece interior, bringing mobility, while keeping the athlete warm without being overbearing. Finally, there’s the Pro Combat Hyperwarm Shield Mock, which is a high-performance, flexible undershirt that keeps the individual warm. Given the high reviews Nike has received for their athletic gear, this collection is one to look out for. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 62% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Weatherproof Athletic Apparel:** There is an opportunity for sports brands to design and market sports apparels that can withstand harsh weather conditions. - **Flexible Water-resistant Gear:** Innovation is needed in developing athletic gears, such as jackets and pants, that are water-resistant and flexible for improved mobility. - **Performance-oriented Protective Wear:** An opportunity exists for brands to create athletic wear that protects athletes from different weather elements without sacrificing performance and comfort. ### Who This Affects Most - **Sportswear:** Athletic brands should focus on developing sportswear that can perform in various weather conditions to attract consumers. - **Outdoor Recreation:** With the rise of outdoor recreation, there is an opportunity to create weather-resistant athletic gear that can perform in different weather conditions. - **Fitness Equipment:** There is a need for fitness equipment manufacturers to create various equipment that can hold up on outdoor activities, and perform in all weather conditions. ## Related on Trend Hunter - [Winter Weather Running Gear](https://www.trendhunter.com/trends/tracksmith-no-days-off-ndo-collection.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Winter-Ready Running Accessories](https://www.trendhunter.com/trends/running-accessories.md) - [High-Performance Weather-Resistant Gear](https://www.trendhunter.com/trends/insulated-tech-collection.md) - [Performance-Based Running Collections](https://www.trendhunter.com/trends/bandit-winter-2024.md) - [Cold Weather Running Shoes](https://www.trendhunter.com/trends/the-norvan-nivalis-shoe.md) - [Athletic Performance Essentials](https://www.trendhunter.com/trends/nike-running-collection.md) - [Weatherproof Lightweight Zipped Shoes](https://www.trendhunter.com/trends/air-max-sndr.md) - [Winter-Ready Sneaker Styles](https://www.trendhunter.com/trends/winterized-running-shoes.md)