# Fresh Feminine Photography Nika Shatova Focuses on Pure Portraits By Meghan Young | Published 2011-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nika-shatova References: [whitezine](http://www.whitezine.com/en/photography/nika-shatova.html) & [nikashatova](http://www.nikashatova.com/) There is something particularly fresh about Nika Shatova's photography. I think it has to do with the soft lighting that hasn't succumbed to the whole vintage-finish trend going on in many photographers' portfolios right now. Nika Shatova is a Russian photographer who seems to focus mainly on portraits. She specializes on capturing mothers-to-be, couples and babies in particular, according to Whitezine. Pure and simple, her work is all about the subject and his or her connection with the camera. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Pure Portraiture:** Photography focusing on capturing the subject's true essence and connection with the camera through minimalist and simple styles. - **Feminine Photography:** Photography that portrays women in a unique, fresh and strong way, looking beyond conventional female stereotypes. - **Lighting Innovation:** Development of new, forward-thinking lighting techniques that break away from traditional styles and vintage-finish trends. ### Sectors Adopting This - **Photography:** Innovative approaches to portraiture that showcase the subject's personality and individuality. - **Marketing and Advertising:** Exploration of new styles in photography that break traditional gender stereotypes and promote unique and unconventional perspectives. - **Lighting Technology:** Advancements in sustainable and efficient lighting technology for photography and other industries that promote unique styles and perspectives. ## Related on Trend Hunter - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [AI-Powered Portrait Studios](https://www.trendhunter.com/trends/ai-powered-portrait-studio.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Retro Full-Frame Cameras](https://www.trendhunter.com/trends/retro-fullframe-camera.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Artful Self-Expressive Camera Series](https://www.trendhunter.com/trends/z-fc.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md)