# Roughed-Up Editorials The Nik Hartley Zoo Magazine Editorial Exhibits an Abused Look By Tiana Reid | Published 2010-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nik-hartley-zoo-magazine References: [thefashionisto](http://thefashionisto.com/alex-bennett-by-nik-hartley-for-zoo/#more-69646) & [zoomagazine.de](http://www.zoomagazine.de/) This Nik Hartley Zoo Magazine fashion photography spread features model Alex Bennett looking rough and tough with a scratched-up face to match his hoodlum stares. Bennett's prime accessory for the shoot is Next model Naomi. Stylist Matthew Josephs pairs Bennett's abused look with [baseball caps, slummy sweats](https://www.trendhunter.com/trends/diary-1999), uneven socks, old-school basketball sneakers and tank tops. **Implications** - The daring and confrontational quality of this Nik Hartley pictorial taps into the badass "[punk rock" aesthetic](https://www.trendhunter.com/trends/wildest-ones-yet) of hip culture in a bold and dramatic way. Fashion that is [unapologetic and controversial](https://www.trendhunter.com/trends/dirty-looks) is fashion that gets people talking, so it's no surprise that Nik Hartley has tapped into that aesthetic in order to make a mark on his target audience. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Badass Fashion:** Disruptive innovation opportunity: Create bold and controversial fashion that taps into the punk rock aesthetic to capture attention and spark conversations. - **Unapologetic Style:** Disruptive innovation opportunity: Design fashion that embraces a confrontational and daring quality, pushing boundaries and challenging traditional norms. - **Hoodlum Chic:** Disruptive innovation opportunity: Combine streetwear elements with a rough and tough aesthetic to create a unique and edgy fashion style. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Explore new materials, designs, and styles that incorporate the badass and unapologetic fashion trends. - **Photography:** Disruptive innovation opportunity: Experiment with unconventional and gritty photography techniques that capture the rebellious spirit of badass fashion. - **Streetwear:** Disruptive innovation opportunity: Innovate streetwear fashion by infusing it with the rough and tough elements seen in the Nik Hartley editorial. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md)