# Sparkling Cloudy Sakes DASSAI Blue's Nigori Sparkling is Naturally Fermented with Rice & Koji By Laura McQuarrie | Published 2024-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nigori-sparkling References: [finance.yahoo](https://finance.yahoo.com/news/dassai-blue-releases-nigori-sparkling-182400316.html) & [DASSAI](http://www.DASSAI.com/)  Nigori Sparkling is the first [sparkling cloudy sake](https://www.trendhunter.com/trends/ms-lychee-sake-spritz) from [DASSAI Blue](https://www.trendhunter.com/trends/dassai-brewery) produced in the United States and it's naturally fermented in the bottle and packaged in the same style as champagne. This product is made with [premium Yamada Nishiki rice](https://www.trendhunter.com/trends/sake-ono-junmai-daiginjo), the “king of sake rice," polished down to 50% and a natural fermentation process that only involves rice, koji and no added sugar. This refreshing, effervescent cloudy sparkling sake is said to be the equivalent of brut nature. In terms of taste, this light, fresh and bubbly beverage has bright aromas and subtle sweetness with notes of green apple. Made in the newly opened Sake Brewery in Hyde Park, Nigori Sparkling is sold at the brewery, which also offers tastings, tours and by-the-glass purchases. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 61% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Cloudy Sake Innovations:** Opportunities to create new variations of sparkling cloudy sakes with unique flavor profiles and production methods are emerging in the sake industry. - **Naturally Fermented Beverages:** The trend towards naturally fermented beverages like Nigori Sparkling presents opportunities for experimentation and innovation in the beverage market. - **Luxury Sake Offerings:** The development of premium sparkling sakes like DASSAI Blue's Nigori Sparkling opens up possibilities for luxury sake products targeting upscale consumers. ### Where This Applies - **Sake Industry:** The sake industry can explore disruptive innovation opportunities by incorporating natural fermentation methods and premium ingredients into their product lines. - **Beverage Market:** In the beverage market, there is potential for disruptive innovation by introducing new naturally fermented sparkling beverages inspired by the success of Nigori Sparkling. - **Luxury Goods Sector:** Luxury goods sectors could tap into the demand for high-end sake products by developing exclusive sparkling sake offerings tailored to affluent consumers. ## Related on Trend Hunter - [Sparkling Sake Bottles](https://www.trendhunter.com/trends/akashi-tai-junmai-ginjo.md) - [Canned Sparkling Sakes](https://www.trendhunter.com/trends/nihonsakari-japan-soda.md) - [Canned Sparkling Sakes](https://www.trendhunter.com/trends/sparkling-sake.md) - [Bubbly Canned Sakes](https://www.trendhunter.com/trends/summerfall.md) - [Sweet Sake Wines](https://www.trendhunter.com/trends/sweet-sake-wine.md) - [American-Made Sake Brands](https://www.trendhunter.com/trends/japanese-brewing-traditions.md) - [Contemporary-Traditional Japanese Beverages](https://www.trendhunter.com/trends/kay-sake.md) - [Sake-Based Beverages](https://www.trendhunter.com/trends/oishii-sake-spritz.md) - [Versatile Franco-Japanese Sakes](https://www.trendhunter.com/trends/label-orange.md)