# Nigirizushi-Frozen Sushi By Greg Ponesse | Published 2005-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nigirizushi-frozen-sushi References: [web-japan.org](http://web-japan.org/trends/lifestyle/lif040330.html) In response to the consumer desire to be able to enjoy the taste of [freshly made sushi at home](https://www.trendhunter.com/trends/omakase-sushi-course), a small company in Hokkaido has developed an original [freezing technology](https://www.trendhunter.com/trends/simply-so-rice) and come up with products that are making mouths water around the country - and overseas, too. The firm launched the business, centered on mail order, about four years ago, and so far it has registered sales of 53,000 meals a month. A couple of years ago it entered the US market, where [sushi is becoming increasingly popular](https://www.trendhunter.com/trends/honey-maple-smoked-salmon-roll), and orders from large supermarkets and others have been flooding in. Now the company plans to expand production to one million meals a month. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 64% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Frozen Sushi:** Developing new freezing technologies to make preparing and enjoying sushi at home more accessible. - **Mail Order Meals:** Businesses using mail order to deliver specialty meals to consumers to satisfy the growing demand for convenient and unique dining experiences. - **International Expansion:** Companies seeking to tap into new markets such as the US, where sushi is increasingly popular, to increase their customer base and sales. ### Where This Applies - **Food Delivery Services:** Companies in the food industry creating specialized meal options and delivering them to consumers through mail order or other channels. - **Frozen Food Manufacturing:** Manufacturers of frozen food looking to innovate and expand their product lines to meet changing consumer demands and tastes. - **Speciality Food Producers:** Producers of high-quality specialty foods that cater to specific and growing niches in the market, such as sushi enthusiasts and health-conscious consumers. ## Related on Trend Hunter - [Convenient Sushi Bakes](https://www.trendhunter.com/trends/sushi-bakes.md) - [Frozen Onigiri Snacks](https://www.trendhunter.com/trends/plant-based-onigiri.md) - [Plant-Based Sushi Rolls](https://www.trendhunter.com/trends/plant-based-sushi-rolls.md) - [Pregnancy-Safe Sushi](https://www.trendhunter.com/trends/kanetsu-sushi.md) - [Frozen Dumpling Expansions](https://www.trendhunter.com/trends/taste-the-hype.md) - [At-Home Omakase Experiences](https://www.trendhunter.com/trends/noble-fresh-cart.md) - [Sashimi-Style Seafood Debuts](https://www.trendhunter.com/trends/norcod.md) - [Online Rice Burger Shops](https://www.trendhunter.com/trends/mos-rice-burger.md) - [Plant-Based Foodservice Sashimis](https://www.trendhunter.com/trends/plantbased-tuna-sashimi.md)