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# Resurfacing Nighttime Beauty Routines
Drunk Elephant Launches Drunk Break™: a Night to Remember

By Kalin Ned | Published 2022-10-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/nighttime-beauty-routine
References: [drunkelephant](https://www.drunkelephant.com/collections/skincare/drunk-break%E2%84%A2%3A-a-night-to-remember-night-kit-%28%24150-value%29-812343037175.html?cgid=products-allproducts-skincare)

Drunk Elephant's Drunk Break™: A Night to Remember Night Kit is an effective nighttime beauty routine that aims to resurface, retexturize, and rehydrated one's skin. The formula promises a "complete reboot" in just 30 days.

The Drunk Break™: A Night to Remember Night Kit includes the T.L.C. Framboos™ Glycolic Night [Serum](https://www.trendhunter.com/trends/serum-superstars), the Lala Retro™ Whipped Cream, the Beste™ No. 9 Jelly Cleanser, and the F-Balm™ Electrolyte Waterfacial. The Beste™ No. 9 cleanses. Individuals are encouraged to mix the T.L.C. Framboos™ and the Lala Retro™ to follow the cleanser. Finally, one needs to top off with the F-Balm™.

The nighttime beauty routine formulas do not contain the Suspicious 6—the ingredients that Drunk Elephant has identified as the "root of almost every skin problem."

Image Credit: Drunk Elephan

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 42% | Activity: 54% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Nighttime Skincare Kits:** There is an opportunity for brands to create innovative and effective nighttime skincare kits that aim for skin resurfacing, retexturizing, and rehydration, without the use of harmful ingredients.
- **Clean Beauty Products:** The trend towards clean beauty products that avoid controversial or harmful ingredients creates opportunities for companies to create cosmetics with natural and safer alternatives.
- **Personalized Beauty Routines:** As consumers become more aware of their specific skin needs, there is a growing trend towards customizable, personalized beauty routines that cater to these individual needs.

### Where This Applies

- **Skincare Industry:** The skincare industry can take advantage of the increasing trend towards clean beauty products and personalized beauty routines to create innovative solutions that target specific skin needs.
- **Cosmetics Industry:** The cosmetics industry can follow the trend towards cleaner beauty products and personalized beauty routines and explore the use of natural and safer alternatives to harmful ingredients in their product offerings.
- **Health and Wellness Industry:** As people become more health-conscious, there is an opportunity for the health and wellness industry to expand into the beauty market by offering products that are natural, organic, and beneficial for the skin, without the use of harsh chemicals.

## Related on Trend Hunter

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- [Responsible Skincare Campaigns](https://www.trendhunter.com/trends/drunk-elephant-please-enjoy-responsibly.md)
- [Skin-Rejuvenating On-The-Go Self-Care Solutions](https://www.trendhunter.com/trends/glow-rescue-kit.md)
- [Luxurious Circadian Rhythm-Inspiree Treatments](https://www.trendhunter.com/trends/night-emulsion.md)
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