# Social Partying Apps NightTag Lets You Publicize Your Nightlife Experiences By Katherinev123 | Published 2012-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nighttag References: [brandchannel](http://www.brandchannel.com/home/post/2012/07/09/NightTag-App-070912.aspx) & [nighttagapp](http://nighttagapp.com/) Now you can give your [Facebook](https://www.trendhunter.com/trends/noplace-app) friends a complete run-down of your night via the NightTag app, an app that tells your online friends where you were, who you were with and what music was played. Created by Amsterdam Worldwide and commissioned by [Pernod Ricard](https://www.trendhunter.com/trends/pernod-ricard-1) to promote its [Olmeca Tequila](https://www.trendhunter.com/trends/olmeca-altos-margarita-classic-lime) brand, the NightTag app is made for users 17 and older and works by using music recognition software. When you take a photo, it recognizes the song being played (as well as its location) so that the song can be posted onto your Facebook Timeline along with the photo you took. This ultimately creates "one, unified photo post," describes Brand Channel. The NightTag app also ensures you'll have a great night of dancing and drinking by offering listings to clubs, as well as event listings by date and venue. You can also use the app to stream live radio music. Brian Elliott, CEO of Amsterdam Worldwide says, "NightTag is anything but another branded app. This is a place for stories to be told. A late night social lubricant that is useful, entertaining, relevant and supports Olmeca Tequila’s brand in a longer lasting way than any ad impression." ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Social Partying Apps:** Opportunity to create social party apps that enhance the nightlife experience and allow users to share their experiences with friends online. - **Music Recognition Software:** Potential for innovative applications of music recognition software that can identify songs in real-time and integrate with social media platforms. - **Live Event Streaming:** Growing trend of apps that provide live streaming of events, allowing users to experience the excitement of a party or concert from anywhere. ### Industries Being Reshaped - **Social Media:** Social media platforms can capitalize on the trend by incorporating music recognition features and enhancing the sharing capabilities for nightlife experiences. - **Nightlife and Entertainment:** Nightclubs and event organizers have the opportunity to partner with social party apps to attract more customers and promote their venues. - **Alcohol and Beverage:** Brands in the alcohol industry can collaborate with social party apps to reach their target audience and create engaging experiences around their products. ## Related on Trend Hunter - [Nightlife Insight Tools](https://www.trendhunter.com/trends/up-2-tonight.md) - [Gen Z-Targeted Social Apps](https://www.trendhunter.com/trends/social-branding-app.md) - [Real-Time Nightlife Finders](https://www.trendhunter.com/trends/nightlife-finders.md) - [Trailer-Making Life Apps](https://www.trendhunter.com/trends/moments.md) - [Real-Time Night Life Maps](https://www.trendhunter.com/trends/nightlife-in-sydney.md) - [Social Gathering-Scheduling Apps](https://www.trendhunter.com/trends/momentitos-app.md) - [Bar-Focused Dating Apps](https://www.trendhunter.com/trends/bar-dating-1.md) - [Social Review Platform Apps](https://www.trendhunter.com/trends/the-ping-app.md) - [Drink Tracking Apps](https://www.trendhunter.com/trends/mixmate.md)