# Dramatic Evening Cosmetic Captures The ‘Nights Out’ Series for Purple Fashion is Cosme By Lacey-Jane Walsh | Published 2013-10-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nights-out References: [fashioncow](http://fashioncow.com/2013/10/nights-theo-wenner-purple-fashion-fallwinter-20132014/) & [purple.fr](http://purple.fr/) The ‘Nights Out’ editorial featured in Purple Fashion is a series focused on intense evening cosmetics. These dramatic looks are guaranteed to attract all kinds of attention. Some of these looks use bright colors to highlight the model’s eyes and cheek bones. Others use sparkling accessories and [black lipstick](https://www.trendhunter.com/trends/romnd-black-lip) to make a bold statement. In one of these shots, a blonde model is seen sporting sparkling diamond-coated lips and flashy golden eye shadow. In another shot viewers see a model with a face covered entirely by silvery makeup. Many of these models are rocking [Gothic-style cosmetics](https://www.trendhunter.com/trends/urban-decay-x-m3gan), which have a real Morticia Addams feel behind them. The name ‘Nights Out’ seems like a fitting title for this editorial. All of these looks are perfect for big (and unusual) nights out on the town. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 46% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Intense Evening Cosmetics:** Disruptive innovation opportunity: Develop a range of high-pigment, long-lasting evening cosmetics that cater to bold and dramatic looks. - **Gothic-style Cosmetics:** Disruptive innovation opportunity: Create a line of gothic-inspired cosmetics that embrace the Morticia Addams aesthetic, offering unique and distinctive products. - **Sparkling Lip and Eye Makeup:** Disruptive innovation opportunity: Design innovative lip and eye makeup products that incorporate sparkling elements, such as diamond-coated lips and flashy golden eye shadow. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunity: Rethink and expand the range of evening cosmetics, focusing on intense, gothic-inspired, and sparkling makeup products. - **Fashion:** Disruptive innovation opportunity: Collaborate with cosmetic brands to develop fashion lines that complement and enhance dramatic evening cosmetics. - **Accessories:** Disruptive innovation opportunity: Create accessories, such as jewelry or headpieces, that are specifically designed to complement and complete bold evening looks. ## Related on Trend Hunter - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Luxury Makeup Collections](https://www.trendhunter.com/trends/les-nuits-de-chanel.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md)