# Societal Flaw-Inspired Sneakers Coutié and Vans Introduce the Nightmare Society Collection By Amy Duong | Published 2019-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nightmare-society References: [hypebeast](https://hypebeast.com/2019/11/coutie-vans-custom-old-skool-nightmare-society-release) & [coutie](https://www.coutie.com/en/x-vans-old-skool-nightmare-society-custom.html) Coutié joins [Vans](https://www.trendhunter.com/trends/new-future) in co-designing the 'Nightmare Society' pack os sneakers, reworking Vans' [iconic Old Skool footwear model](https://www.trendhunter.com/trends/old-skool-36) once again. The duo highlights the dual perspectives of society itself, which is referenced in the collection's namesake. The sneakers boast the quote "They Hide a Pretty Lie, Nothing More, Nor Less.' This is the main message that it aims to translate, showcasing the [social media presence](https://www.trendhunter.com/trends/oasis-society) is merely a cover of what one's reality truly is. The sneaker boasts a suede construction across the uppers in black with a contrasting bright green stripe along the side panels. There is also a snake motif on the heel to capture the overall theme even further, complete with a rubber outsole and a white lacing system. Image Credit: Coutié ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 51% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Societal Flaw-inspired Sneakers:** The trend of designing sneakers that reflect the flaws and contradictions in society presents an opportunity for disruptive innovation in the footwear industry. - **Dual Perspectives in Design:** Embracing dual perspectives in fashion and design can lead to disruptive innovation by challenging traditional concepts and sparking conversations about societal issues. - **Hidden Messages in Fashion:** The incorporation of hidden messages in fashion pieces, such as quotes and symbols, creates opportunities for disruptive innovation in the fashion industry by encouraging self-expression and critical thinking. ### Sectors Adopting This - **Footwear:** The footwear industry can explore the concept of societal flaw-inspired sneakers to create unique and thought-provoking footwear designs that resonate with consumers seeking deeper meaning in their fashion choices. - **Fashion:** The fashion industry can incorporate the concept of dual perspectives in design to disrupt traditional fashion norms and offer consumers alternative perspectives and narratives through clothing. - **Marketing and Branding:** Marketing and branding professionals can explore the idea of hidden messages in fashion to create compelling campaigns and build brands that resonate with consumers on a deeper and more meaningful level. ## Related on Trend Hunter - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [All-Over Patterned Skate Sneakers](https://www.trendhunter.com/trends/anarchy-is-the-key.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Formally Transformed Skate Sneakers](https://www.trendhunter.com/trends/mastery-atelier.md) - [Textural Collaborative Bold Sneakers](https://www.trendhunter.com/trends/passport-1.md) - [Heritage-Honoring Collaborative Skate Shoes](https://www.trendhunter.com/trends/fuct-collaboration.md) - [Fine Art-Inspired Sneaker Designs](https://www.trendhunter.com/trends/otw-by-vans-line.md) - [Dynamic Graphic Skate Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca.md)