# Halloween-Themed Cheese Products Ilchester Nightmare on Market Street Cheese is Spicy and Sweet By Michael Hemsworth | Published 2022-09-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nightmare-on-market-street References: [foodbev](https://www.foodbev.com/news/norselands-ilchester-launches-new-nightmarish-halloween-cheese/) & [norseland](https://www.norseland.com)  The end of summer is upon us with brands quickly gearing up to get consumers in the autumnal mood, which is exactly what the [Ilchester Nightmare](https://www.trendhunter.com/trends/ilchester-cheeses) on Market Street cheese is arriving to offer. The cheese is being launched into the UK market, and features a cheddar blended with chili jam and smoky chipotle to give it further flavor complexity for consumers to enjoy. The more complex flavor will make it great for enjoyment as the weather starts to cool. The product is being launched at [Morrisons Deli](https://www.trendhunter.com/trends/hot-cross-bun-cheese) locations starting on October 10 where shoppers can purchase it for £1.30 per 100-grams. Marketing Manager Lisa Harrison spoke on the Ilchester Nightmare on Market Street cheese saying, "We know how popular cheddar cheese with a little bit of mild spicy, smoky flavour is, which is why we have chosen the smoky chipotle with chilli jam, which is the perfect complementary ingredients to our Ilchester cheddar this Halloween.” ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 17% | Activity: 21% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Halloween-themed Food Products:** Opportunities for brands to create seasonal variations of their products and engage with consumers through experiential marketing campaigns. - **Flavor Complexity in Dairy Products:** Innovations in dairy blending to create more complex and unique flavor profiles in cheese products and other dairy-based snacks. - **Premiumization of Convenience Foods:** Offering convenient snack options with elevated flavor profiles and unique ingredients to command premium price points and stand out in the crowded snack market. ### Industries Being Reshaped - **Food and Beverage:** Creating Halloween-themed cheese and other snack items for seasonal sales and engagement with consumers. - **Dairy:** Experimenting with different flavor profiles and ingredients to innovatively elevate cheese and other dairy products. - **Retail:** Offering exclusive product lines and collaborations with brands to create engaging, seasonal shopping experiences for consumers. ## Related on Trend Hunter - [Festive Celebration Cheese Products](https://www.trendhunter.com/trends/ilchester-cheeses.md) - [Spooky String Cheese Snacks](https://www.trendhunter.com/trends/strings-things-scarestrings.md) - [Versatile Spicy Cheese Ranges](https://www.trendhunter.com/trends/tillamook-spicy-cheese.md) - [Truffle-Infused Cheese Products](https://www.trendhunter.com/trends/cheddar-cheese-with-truffle.md) - [Spiced Autumnal Cheeses](https://www.trendhunter.com/trends/hollandic-gouda-pumpkin-spice.md) - [Spicy Halloween Frozen Foods](https://www.trendhunter.com/trends/iceland-halloween-range.md) - [Extra-Spicy Squeezable Cheeses](https://www.trendhunter.com/trends/primula-carolina-reaper.md) - [Flavor-Infused Cheddar Cheeses](https://www.trendhunter.com/trends/sartori-cheese.md) - [Smoked Ghost Pepper Cheeses](https://www.trendhunter.com/trends/smoked-ghost-pepper-cheddar-cheese.md)