# Ghoulishly Green Burgers The Burger King Nightmare King Sandwich is Here for Halloween Only By Michael Hemsworth | Published 2018-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nightmare-king-sandwich References: [chewboom](https://www.chewboom.com/2018/10/17/new-nightmare-king-sandwich-coming-to-burger-king-on-october-22-2018/) & [bk](https://www.bk.com) The Burger King Nightmare King Sandwich has been unveiled by the [QSR](https://www.trendhunter.com/trends/franken-whopper) brand as a new sandwich for consumers to pick up this [Halloween season](https://www.trendhunter.com/trends/boo-bag) when seeking out a ghoulish way to celebrate the holiday. The sandwich consists of a crispy white meat filet that has been topped with thick cut bacon, American cheese, onions and mayo. The sandwich comes on a [green glazed sesame bun](https://www.trendhunter.com/trends/phantom-dutch-bread) to create an unsightly aesthetic that is sure to be a hit amongst adult and kid consumers alike. The Burger King Nightmare King Sandwich is being touted by the brand as "clinically proven to induce nightmares," which is something of a comical marketing approach that should be taken with a grain of salt. Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Halloween-themed Food:** Opportunity for QSR brands to create limited-time menu items that capitalize on the popularity of Halloween. - **Unconventional Food Aesthetics:** Opportunity for food brands to experiment with unique and eye-catching food presentation to attract customers. - **Comical Marketing Campaigns:** Opportunity for brands to use humor and comedy in their marketing strategies to create buzz and engage with customers. ### Where This Applies - **Quick Service Restaurants (QSR):** Opportunity for QSR brands to introduce seasonal and innovative menu items to attract customers. - **Food Retail:** Opportunity for food retailers to partner with QSR brands or create their own Halloween-themed food products to boost sales during the holiday season. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to help food brands develop creative and effective campaigns that stand out in the market. ## Related on Trend Hunter - [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md) - [Extra Spicy Autumnal Burgers](https://www.trendhunter.com/trends/ghost-pepper-whopper.md) - [Exclusive Spooky Season Meals](https://www.trendhunter.com/trends/creepy-and-kooky-meal.md) - [Plant-Based QSR Burgers](https://www.trendhunter.com/trends/impossible-king-sandwich.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Indulgent Halloween Burger Menus](https://www.trendhunter.com/trends/mega-monster-burger.md) - [Glowing QSR Halloween Buckets](https://www.trendhunter.com/trends/burger-king-trickorheat-bucket.md) - [Movie-Inspired Halloween Menus](https://www.trendhunter.com/trends/addams-family.md) - [Ghoulish Ghost Pepper Burgers](https://www.trendhunter.com/trends/ghost-breakfast-burger.md)